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ArticlePositioning cultural arts products in the market

Jacques A. Nantel1992

Article1992

Positioning cultural arts products in the market

Jacques A. Nantel · Fran�ois Colbert

12 citations·0/0 files stored·Journal of Cultural Economics

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Cultural Industries and Urban Development Marketing and Advertising Strategies Cultural and Communication Design Research

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References

1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies 1958Marketing Behavior and Executive Action 1958Book Review: Market Behavior and Executive Action

Cited by

2014The Arts Sector: A Marketing Definition 2010The Economy of Music Programs and Organizations. A Micro Analysis and Typology 1999Segmentation of Hedonic Consumption: An Application of Latent Class Analysis to Consumer Transaction Databases 2015Production and marketing of art in China 2014From Accounting to Accountability at the Virtual Museums in Pompeii and Herculaneum 2005Strategic Positioning of the Venice Biennial: Analysing the Market for Periodic Contemporary Art Exhibitions 2018Preserving Memory Through Branding

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Year1992

Typearticle

Published1992-12-01

VenueJournal of Cultural Economics

ISSN-L0885-2545

Languageen

Citations12

Files0 public / 0

ShelfCultural Industries and Urban Development

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doi10.1007/bf00231289

openalex_workW2005120652

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