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Positioning cultural arts products in the market

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References

1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies1,953 cited
1958Marketing Behavior and Executive Action613 cited
1958Book Review: Market Behavior and Executive Action363 cited

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2014From Accounting to Accountability at the Virtual Museums in Pompeii and Herculaneum3 cited
2005Strategic Positioning of the Venice Biennial: Analysing the Market for Periodic Contemporary Art Exhibitions3 cited
2018Preserving Memory Through Branding1 cited

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