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Effective implementation of relationship orientation in new product launches · Study

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ArticleEffective implementation of relationship orientation in new product launches

Minna Matikainen2015

Article2015

Effective implementation of relationship orientation in new product launches

Minna Matikainen · Harri Terho · Esa Matikainen · Petri M.T. Parvinen · Anne Mari Juppo

20 citations·0/0 files stored·Industrial Marketing Management

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Innovation and Knowledge Management

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1994The Commitment-Trust Theory of Relationship Marketing 2003Evolving to a New Dominant Logic for Marketing 1977Estimating Nonresponse Bias in Mail Surveys 2011An assessment of the use of partial least squares structural equation modeling in marketing research 2003A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption Study 1972Principles of Marketing

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2020La innovación en el paradigma del marketing relacional

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Year2015

Typearticle

Published2015-02-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations20

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/j.indmarman.2015.02.019

openalex_workW2052082200

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