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Effective implementation of relationship orientation in new product launches
16 references·2 citing·42 second hop
Effective implementation of relationship orientation in new product launches (2015)Effective implementation of relationship …An assessment of the use of partial least squares structural equation modeling in marketing research (2011)An assessment of the use of p…An empirical comparison of the efficacy of covariance-based and variance-based SEM (2009)An empirical comparison of th…Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Factors Influencing the Effec…Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance (2005)Market Orientation: A Meta-An…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption Study (2003)A Partial Least Squares Laten…Market Orientation and Organizational Performance: Is Innovation a Missing Link? (1998)Market Orientation and Organi…A Review of Scale Development Practices in the Study of Organizations (1995)A Review of Scale Development…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)Corporate Culture, Customer O…Conventional wisdom on measurement: A structural equation perspective. (1991)Conventional wisdom on measur…Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)Relationship Quality in Servi…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias i…Principles of Marketing (1972)Principles of MarketingLa innovación en el paradigma del marketing relacional (2020)La innovación en el paradigma…Institutional means-ends decoupling work in industrial R&D project implementation (2019)Institutional means-ends deco…Culture's Consequences: International Differences in Work-Related Values (1981)Culture's Consequences: International Differences in Work-Related Values. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1977Estimating Nonresponse Bias in Mail Surveys12,220 cited
  • 2011An assessment of the use of partial least squares structural equation modeling in marketing research8,083 cited
  • 2003A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption Study6,477 cited
  • 1972Principles of Marketing5,587 cited
  • 1990Relationship Quality in Services Selling: An Interpersonal Influence Perspective4,760 cited
  • 1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis3,864 cited
  • 1991Conventional wisdom on measurement: A structural equation perspective.3,610 cited
  • 1995A Review of Scale Development Practices in the Study of Organizations3,192 cited
  • 2009An empirical comparison of the efficacy of covariance-based and variance-based SEM2,904 cited
  • 1998Market Orientation and Organizational Performance: Is Innovation a Missing Link?

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2,615 cited
  • 2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis2,596 cited
  • 2005Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance2,179 cited
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    • 2020La innovación en el paradigma del marketing relacional20 cited
    • 2019Institutional means-ends decoupling work in industrial R&D project implementation18 cited