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Customers behaviourial responses to sales promotion: the role of fear of losing face

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2020Examining the effect of customers’ perception of bank marketing communication on customer loyalty

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2006Awareness and usage of promotional tools by Malaysian consumers: the case of low involvement products65 cited

2016Meta-Analysis of the Long- and Short-Term Effects of Sales Promotions on Consumer Behavior56 cited

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2007Stimulating retail sales and upholding customer value39 cited

2011The Effectiveness of Sales Promotion Tools among Indian Consumers: An Empirical Study38 cited

2008Point-of-sales promotions and buying stimulation in retail stores38 cited

2018PENGARUH KEPERCAYAAN, PERSEPSI HARGA, DAN SIKAP TERHADAP NIAT BELI KEMBALI DI SITUS LAZADA31 cited

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