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• 1995Lessons for pan‐European marketing? The role of consumer preferences in fine‐tuning the product‐market fit63 cited
• 2006Unravelling country-of-origin : semiotics as a theoretical basis for a meaning-centred approach towards country-of-origin effects30 cited
• 1998Factors influencing Taiwanese consumer preference for foreign‐made white goods: USA versus Japan29 cited
• 2002People's Perceptions of Foreign Hotel Chains in China's Market: An Empirical Study of the Effects of Country-of-Origin and Corporate Identity21 cited
• 2015Advanced and emerging economies Generation Y’s perception towards country-of-origin19 cited
• 2020The Impact of Country of Origin on Brand Equity: An Analysis of The Wine Sector16 cited
• 1997Erratum16 cited
• 1999Country of origin perception and industrial purchase decision-making in New Zealand15 cited