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The Effective Product Placement: Finding Appropriate Methods and Contexts for Higher Brand Salience
16 references·3 citing·43 second hop
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References

  • 2025Advances in Consumer Research13,264 cited
  • 1974An approach to environmental psychology7,295 cited
  • 1985Measuring the Involvement Construct6,012 cited
  • 1986The Elaboration Likelihood Model of Persuasion3,202 cited
  • 1983Advances in Consumer Research2,879 cited
  • 1992The Self-Regulation of Attitudes, Intentions, and Behavior2,185 cited
  • 1988The Role of Involvement in Attention and Comprehension Processes2,070 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness1,525 cited
  • 2001Atmospheric qualities of online retailing1,472 cited
  • 2005INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising954 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness797 cited
  • 2002Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude792 cited
  • 1994Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues658 cited
  • 1998Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall588 cited
  • 1986Set/reset: Use and disuse of concepts in impression formation.

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466 cited
  • 2003Rethinking the Origins of Involvement and Brand Commitment: Insights from Postsocialist Central Europe431 cited
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    • 2010Acceptance of Product Placement in Italy: Effects of Personality and Product/Consumer Interactions17 cited
    • 2019Location, Integration, Interruption: Visual Properties and Recognition of Video Game Advertising13 cited
    • 2016An Exploratory Content Analysis of Product Placement in Top Grossing Films13 cited