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Image of women in television advertising
2 references·16 citing·48 second hop
Image of women in television advertising (1988)Image of women in television advertisingTrends in Sex Roles in Television Commercials (1979)Trends in Sex Roles in Televi…The image of women in network TV commercials (1972)The image of women in network…Marketing and feminism in historic perspective (2012)Marketing and feminism in his…Male and Female Voices in Commercials: Analysis of Effectiveness, Adequacy for the Product, Attention and Recall (2012)Male and Female Voices in Com…Gender Role Portrayals in Indian Television Ads (2010)Gender Role Portrayals in Ind…Gender Representation in Television Advertisements in Britain and Saudi Arabia (2008)Gender Representation in Tele…Implications of Using Male and Female Voices in Commercials: An Exploratory Study (2002)Implications of Using Male an…Gender Representation in Television Commercials: Updating an Update (2000)Gender Representation in Tele…A Cross-Cultural Content Analysis of Children's Television Advertisements (1997)A Cross-Cultural Content Anal…Reconsidering gender roles on MTV: Depictions in the most popular music videos of the early 1990s (1996)Reconsidering gender roles on…Gender roles portrayed in Kenyan television commercials (1996)Gender roles portrayed in Ken…Crucial Advice on how to Get the Guy: The Rhetorical Vision of Power and Seduction in the Teen Magazine YM (1996)Crucial Advice on how to Get …A Lab of Her Own? (1996)A Lab of Her Own?Differing Reactions to Female Role Portrayals in Advertising (1993)Differing Reactions to Female…The Corporate Annual Report: A Photo Analysis of Male and Female Portrayals (1992)The Corporate Annual Report: …Children, television, and conceptions about chores: Attitudes and behaviors (1992)Children, television, and con…Contemporary women′s evaluation of female role portrayals in advertising (1991)Contemporary women′s evaluati…Female attractiveness and eating disorders: Do children's television commercials play a role? (1990)Female attractiveness and eat…Foundations of Behavioral Research (1974)Cultural Feminism versus Post-Structuralism: The Identity Crisis in Feminist Theory (1988)Defining Feminism: A Comparative Historical Approach (1988)An examination of the cross‐cultural female response to offensive sex role portrayals in advertising (1997)Sexual Liberalism as a Determinant of Consumer Response to Sex in Advertising (2000)The Impact of Violence Against Women in Advertisements (2010)Department of Labor (1941)Gender-Stereotypic Images of Occupations Correspond to the Sex Segregation of Employment (1999)Implicit and Explicit Attitudes Toward Female Authority (2000)Gender Portrayals Across the Life Span: A Content Analytic Look at Broadcast Commercials (2004)In a Different Voice? Explaining the Use of Men and Women as Voice-Over Announcers in Political Advertising (2015)The Portrayal of Men and Women in American Television Commercials (1975)Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States (1988)Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics (1994)Gendered voices in children's television advertising (2002)SEX STEREOTYPES IN COMMERCIALS TARGETED TOWARD CHILDREN: A CONTENT ANALYSIS (2003)A Content Analysis of Gender Representations in Preschool Children’s Television (2019)Reliability of Content Analysis: The Case of Nominal Scale Coding (1955)Sound Effects: Youth, Leisure, and the Politics of Rock `n' Roll. (1982)The impact of thin models in music videos on adolescent girls’ body dissatisfaction (2007)Body Objectification, MTV, and Psychological Outcomes Among Female Adolescents1 (2009)Gender and Body Image (2009)The Social Construction of Gender (2018)In the Pages of Ms.: Sex Role Portrayals of Women in Advertising (1990)Gender Sex-Role Portrayals in International Television Advertising over Time: The Australian Experience (2004)Do feminists still respond negatively to female nudity in advertising? Investigating the influence of feminist attitudes on reactions to sexual appeals (2016)Reliability: A Review of Psychometric Basics and Recent Marketing Practices (1979)Advances in Consumer Research (1983)Gender Representation in Philippine Television Advertisements (2013)Advances in Consumer Research (2025)Beliefs Attitudes and Human Affairs (1970)A Comparative Analysis of the Roles Portrayed by Women in Print Advertisements: 1958, 1970, 1972 (1976)Sex stereotyping in advertising (1983)Annual Report Graphic Use: A Review of the Literature (2008)Visual disclosure strategies adopted by more and less sustainability-driven companies (2012)Visual Management Studies: Empirical and Theoretical Approaches* (2012)Gender schema theory: A cognitive account of sex typing. (1981)Social Foundations of Thought and Action : A Social Cognitive Theory (1985)Perspectives on Media Effects (1986)Television Programming and Sex Stereotyping: A Meta-Analysis (1996)'Living the Brand': Nationality, Globality, and the Identity Strategies of Nation Branding Consultants (2008)Social media cultivating perceptions of privacy: A 5-year analysis of privacy attitudes and self-disclosure behaviors among Facebook users (2016)A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements (1971)Sex role messages in television commercials: An update (1989)Is advertising a barrier to male movement toward gender change? (2010)The portrayal of men and women in television advertisements: An updated review of 30 studies published since 2000 (2010)Sex Role Portrayals in Advertising (1977)Television and adolescents' sex role stereotypes: A longitudinal study. (1982)
this work references cited by second hop

References

  • 1972The image of women in network TV commercials206 cited
  • 1979Trends in Sex Roles in Television Commercials150 cited

Cited by

  • 1992The Corporate Annual Report: A Photo Analysis of Male and Female Portrayals95 cited
  • 1992Children, television, and conceptions about chores: Attitudes and behaviors95 cited
  • 1991Contemporary women′s evaluation of female role portrayals in advertising94 cited
  • 2002Implications of Using Male and Female Voices in Commercials: An Exploratory Study89 cited
  • 2000Gender Representation in Television Commercials: Updating an Update79 cited
  • 1993Differing Reactions to Female Role Portrayals in Advertising78 cited
  • 1997A Cross-Cultural Content Analysis of Children's Television Advertisements75 cited
  • 1996Reconsidering gender roles on MTV: Depictions in the most popular music videos of the early 1990s74 cited
  • 1990Female attractiveness and eating disorders: Do children's television commercials play a role?74 cited
  • 2008Gender Representation in Television Advertisements in Britain and Saudi Arabia72 cited
  • 1996Crucial Advice on how to Get the Guy: The Rhetorical Vision of Power and Seduction in the Teen Magazine YM69 cited
  • 2010Gender Role Portrayals in Indian Television Ads67 cited

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  • 1996A Lab of Her Own?61 cited
  • 2012Marketing and feminism in historic perspective61 cited
  • 1996Gender roles portrayed in Kenyan television commercials54 cited
  • 2012Male and Female Voices in Commercials: Analysis of Effectiveness, Adequacy for the Product, Attention and Recall53 cited