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An Analysis of Endorsement Effects in Affinity Marketing: The Case for Affinity Credit Cards
16 references·4 citing·42 second hop
An Analysis of Endorsement Effects in Affinity Marketing: The Case for Affinity Credit Cards (2006)An Analysis of Endorsement Effects in Aff…Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Communication and Persuasion:…Satisfaction: a behavioral perspective on the consumer (2010)Satisfaction: a behavioral pe…How Advertising Works: What Do We Really Know? (1999)How Advertising Works: What D…The loyalty effect: The hidden force behind growth, profits, and lasting value (1996)The loyalty effect: The hidde…Understanding the Bond of Identification: An Investigation of Its Correlates among Art Museum Members (1995)Understanding the Bond of Ide…Alumni and their alma mater: A partial test of the reformulated model of organizational identification (1992)Alumni and their alma mater: …Zero defections: quality comes to services. (1990)Zero defections: quality come…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)User Acceptance of Computer T…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy (1988)Cause-Related Marketing: A Co…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…Affinity and foreign users’ perception about Chinese mobile apps: An integrated view of affective contagion and value-based perspectives (2022)Affinity and foreign users’ p…An attitudinal approach to determining Sponsorship ROI (2019)An attitudinal approach to de…Functional vs relational benefits: what matters most in affinity marketing? (2014)Functional vs relational bene…Member–organization connection impacts in affinity marketing (2010)Member–organization connectio…The Structure of Scientific Revolutions (1963)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Self-efficacy mechanism in human agency. (1982)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)User Acceptance of Information Technology: Toward A Unified View1 (2003)Communication and Persuasion (1986)The Elaboration Likelihood Model of Persuasion (1986)Mood and judgment: The affect infusion model (AIM). (1995)The role of transportation in the persuasiveness of public narratives. (2000)Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies (2012)Advances in Consumer Research (2025)Statistical principles in experimental design. (1962)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)The Social Psychology of Organizations. (1979)Leadership and Performance beyond Expectations (1987)Organizational Images and Member Identification (1994)TOWARD A STEWARDSHIP THEORY OF MANAGEMENT (1997)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)The Social Identity Theory of Intergroup Behavior (2004)Construct validity in psychological tests. (1955)Review of Psychometric theory (2nd ed.). (1979)The Commitment-Trust Theory of Relationship Marketing (1994)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)A National Customer Satisfaction Barometer: The Swedish Experience (1992)The Behavioral Consequences of Service Quality (1996)When to use and how to report the results of PLS-SEM (2018)PSYCHOLOGICAL, EMPOWERMENT IN THE WORKPLACE: DIMENSIONS, MEASUREMENT AND VALIDATION. (1995)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)
this work references cited by second hop

References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models25,696 cited
  • 2010Satisfaction: a behavioral perspective on the consumer6,042 cited
  • 1992Alumni and their alma mater: A partial test of the reformulated model of organizational identification5,770 cited
  • 1990Zero defections: quality comes to services.5,373 cited
  • 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change4,993 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
  • 1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy1,892 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness1,525 cited
  • 1999How Advertising Works: What Do We Really Know?1,436 cited
  • 1996The loyalty effect: The hidden force behind growth, profits, and lasting value1,430 cited

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  • 1995Understanding the Bond of Identification: An Investigation of Its Correlates among Art Museum Members1,258 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,180 cited
  • Cited by

    • 2014Functional vs relational benefits: what matters most in affinity marketing?32 cited
    • 2019An attitudinal approach to determining Sponsorship ROI12 cited
    • 2010Member–organization connection impacts in affinity marketing11 cited
    • 2022Affinity and foreign users’ perception about Chinese mobile apps: An integrated view of affective contagion and value-based perspectives9 cited