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ArticleInternal marketing of a service

Gilbert D. Harrell1992

Article1992

Internal marketing of a service

Gilbert D. Harrell · Matthew F. Fors

54 citations·0/0 files stored·Industrial Marketing Management

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Marketing and Advertising Strategies Customer Service Quality and Loyalty Organizational Management and Innovation

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References

1990Relationship approach to marketing in service contexts: The marketing and organizational behavior interface 1990Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every level 1981Purchase process for capital equipment and services

Cited by

1999Balancing Internal and External Market Orientations 2006Important factors to consider when using internal branding as a management strategy: A healthcare case study 2000Internal marketing and supply chain management 1995A model of internal marketing for building and sustaining a competitive service advantage 1999Internes Marketing als Forschungsgebiet der Marketingwissenschaft 1995Internes Marketing als Forschungsgebiet der Marketingwissenschaft — Eine Einführung in die theoretischen und praktischen Probleme 1994‘Internal Marketing’ As an Approach to Human Resource Management: A New Perspective Or A Metaphor Too Far?2023Sustainability starts from within: A critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations

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Year1992

Typearticle

Published1992-11-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations54

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/0019-8501(92)90038-u

openalex_workW2006285564

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