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Internal marketing of a service

3 references·16 citing·53 second hopsampled

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References

1990Relationship approach to marketing in service contexts: The marketing and organizational behavior interface1,327 cited
1990Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every level635 cited
1981Purchase process for capital equipment and services85 cited

Cited by

2006Important factors to consider when using internal branding as a management strategy: A healthcare case study109 cited
1999Balancing Internal and External Market Orientations109 cited
2000Internal marketing and supply chain management81 cited
1995A model of internal marketing for building and sustaining a competitive service advantage67 cited
1999Internes Marketing als Forschungsgebiet der Marketingwissenschaft64 cited
1995Internes Marketing als Forschungsgebiet der Marketingwissenschaft — Eine Einführung in die theoretischen und praktischen Probleme63 cited
1994‘Internal Marketing’ As an Approach to Human Resource Management: A New Perspective Or A Metaphor Too Far?55 cited
2023Sustainability starts from within: A critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations52 cited
2000Information-Based Analysis of Service Quality Gaps–Managing Service Quality by Internal Marketing33 cited
1995Marketing services to satisfy internal customers29 cited

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1999A framework for research in internal marketing and the study of service quality: some propositions29 cited

2025Internal marketing and organizational performance: A systematic review and future research agenda24 cited

2021B2B marketing strategies in healthcare management: intellectual structure and research trends12 cited

1998Le marketing interne : Un état de l'art12 cited

2000A broader conception of internal marketing8 cited

2015Order of Priority Analysis of Internal Marketing Factors in Construction Company by Using AHP Method0 cited