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Promotional products vs price promotion in fostering customer loyalty: a report of two controlled field experiments
6 references·12 citing·41 second hop
Promotional products vs price promotion in fostering customer loyalty: a report of two controlled field experiments (1998)Promotional products vs price promotion i…The After-Effects of Price-related Consumer Promotions (1994)The After-Effects of Price-re…Promotion management and marketing communications (1990)Promotion management and mark…Sales promotion: The long and the short of it (1989)Sales promotion: The long and…Impact of Sales Promotions on When, What, and How Much to Buy (1988)Impact of Sales Promotions on…The Effects of a Direct Mail Coupon on Brand Choice Behavior (1987)The Effects of a Direct Mail …A Test of Positive Reinforcement of Customers (1976)A Test of Positive Reinforcem…Silent persuasion. Incidental use of promotional merchandise benefits unfamiliar brands (2021)Silent persuasion. Incidental…The effectiveness of coupons on the restaurant consumers’ purchase decision (2018)The effectiveness of coupons …A Systematic Review on the Effects of Personalized Price Promotions for Food Products (2018)A Systematic Review on the Ef…Non-monetary sales promotion effects on credit cards (2017)Non-monetary sales promotion …The Behavioral and Intermediate Effects of Advertising on Firm Performance: An Empirical Investigation of the Restaurant Industry (2015)The Behavioral and Intermedia…Analysis of Shopping Mall Attractiveness and Customer Loyalty (2015)Analysis of Shopping Mall Att…A qualitative inquiry of multi-brand loyalty (2014)A qualitative inquiry of mult…Advertising and Firm Risk: A Study of the Restaurant Industry (2013)Advertising and Firm Risk: A …The Relationship between Shopping Mall Attributes, Customer Satisfaction and Positive Word-of-mouth: China Visitors in Hong Kong (2012)The Relationship between Shop…Long-term brand development versus short-term business targets: the impact of price promotions on branded food products (2012)Long-term brand development v…Voyage of marketing thought from a barter system to a customer centric one (2009)Voyage of marketing thought f…Synergies of Promotional Products and Print Advertising in Building Brand Equity for a New Brand (2008)Synergies of Promotional Prod…Culture's Consequences: International Differences in Work-Related Values (1981)Comparative fit indexes in structural models. 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A discussion of brand loyalty approaches and their applicability for different markets (2001)Mental Accounting and Consumer Choice (2008)Winners and Losers in a Major Price War (2008)A Price Discrimination Theory of Coupons (1984)The Theory of Reasoned Action Applied to Coupon Usage (1984)Consumer Promotions and the Acceleration of Product Purchases (1985)The effect of sales promotion on post-promotion brand preference: A meta-analysis (2006)Promotional Marketing or Word-of-Mouth? 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this work references cited by second hop

References

  • 1988Impact of Sales Promotions on When, What, and How Much to Buy1,052 cited
  • 1987The Effects of a Direct Mail Coupon on Brand Choice Behavior265 cited
  • 1989Sales promotion: The long and the short of it213 cited
  • 1994The After-Effects of Price-related Consumer Promotions201 cited
  • 1990Promotion management and marketing communications170 cited
  • 1976A Test of Positive Reinforcement of Customers56 cited

Cited by

  • 2014A qualitative inquiry of multi-brand loyalty28 cited
  • 2013Advertising and Firm Risk: A Study of the Restaurant Industry25 cited
  • 2012The Relationship between Shopping Mall Attributes, Customer Satisfaction and Positive Word-of-mouth: China Visitors in Hong Kong20 cited
  • 2015Analysis of Shopping Mall Attractiveness and Customer Loyalty18 cited
  • 2018A Systematic Review on the Effects of Personalized Price Promotions for Food Products16 cited
  • 2015The Behavioral and Intermediate Effects of Advertising on Firm Performance: An Empirical Investigation of the Restaurant Industry15 cited
  • 2018The effectiveness of coupons on the restaurant consumers’ purchase decision14 cited
  • 2009Voyage of marketing thought from a barter system to a customer centric one12 cited

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2012
Long-term brand development versus short-term business targets: the impact of price promotions on branded food products
10 cited
  • 2008Synergies of Promotional Products and Print Advertising in Building Brand Equity for a New Brand9 cited
  • 2021Silent persuasion. Incidental use of promotional merchandise benefits unfamiliar brands8 cited
  • 2017Non-monetary sales promotion effects on credit cards8 cited