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The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search

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1973Buyers' Subjective Perceptions of Price731 cited

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1992The Effect of Prior Knowledge on Price Acceptability and the Type of Information Examined341 cited
2005Effects of pricing and promotion on consumer perceptions: it depends on how you frame it340 cited
1989

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Priming Price: Prior Knowledge and Context Effects

331 cited

1993How Buyers Perceive Savings in a Bundle Price: An Examination of a Bundle's Transaction Value311 cited

2002A Meta-Analysis of the Impact of Price Presentation on Perceived Savings292 cited

2003Fairness and Discounts: The Subjective Value of a Bargain271 cited