References

• 1984Content Analysis: An Introduction to its Methodology.24,312 cited
• 2019Content Analysis: An Introduction to Its Methodology15,420 cited
• 1981Multiple Attribute Decision Making: Methods and Applications8,206 cited
• 2006The Effect of Word of Mouth on Sales: Online Book Reviews5,993 cited
• 2004Using Online Conversations to Study Word-of-Mouth Communication2,600 cited
• 1987Product/Consumption-Based Affective Responses and Postpurchase Processes2,464 cited
• 1987Social Ties and Word-of-Mouth Referral Behavior2,389 cited
• 2000Reputation systems2,190 cited
• 1954Freedom and Control in Modern Society.1,361 cited
• 2000Word-of-Mouth Processes within a Services Purchase Decision Context1,335 cited
• 2004Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email940 cited
• 2006Strategic Manipulation of Internet Opinion Forums: Implications for Consumers and Firms773 cited
• 1998A Dyadic Study of Interpersonal Information Search740 cited
• 1995Word-of-mouth effects on short-term and long-term product judgments686 cited
• 2006Online Word-of-Mouth (or Mouse): An Exploration of Its Antecedents and Consequences