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Using Twitter for Promotion and Branding: A Content Analysis of Local Television Twitter Sites
15 references·2 citing·49 second hop
Using Twitter for Promotion and Branding: A Content Analysis of Local Television Twitter Sites (2011)Using Twitter for Promotion and Branding:…The Effects of Interactive News Presentation on Perceived User Satisfaction of Online Community Newspapers (2009)The Effects of Interactive Ne…The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites (2007)The Benefits of Facebook “Fri…Media promotion and marketing for broadcasting, cable, and the Internet (2007)Media promotion and marketing…Convergence Concerns in Local Television: Conflicting Views From the Newsroom (2007)Convergence Concerns in Local…Second Generation Net News: Interactivity and Information Accessibility in the Online Environment (2004)Second Generation Net News: I…Competition Between the Internet and Traditional News Media: The Gratification-Opportunities Niche Dimension (2004)Competition Between the Inter…Perceptions of Branding among Television Station Managers: An Exploratory Analysis (2001)Perceptions of Branding among…Understanding the Web : social, political, and economic dimensions of the Internet (2000)Understanding the Web : socia…Television Branding as Promotion (2000)Television Branding as Promot…Research in Media Promotion (2000)Research in Media PromotionPublic Journalism and Commercial Local Television News: In Search of a Model (2000)Public Journalism and Commerc…Observing Interaction (1997)Observing InteractionCollective Action and Network Structure (1993)Collective Action and Network…Book Review: Observing Interaction: An Introduction To Sequential Analysis (1988)Book Review: Observing Intera…Advancing communication science : merging mass and interpersonal processes (1988)Advancing communication scien…Anatomy of Protest in the Digital Era: A Network Analysis ofTwitterand Occupy Wall Street (2013)Anatomy of Protest in the Dig…#JOURNALISM (2013)#JOURNALISMSurvey Research Methods. 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References

  • 2007The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites10,059 cited
  • 1988Book Review: Observing Interaction: An Introduction To Sequential Analysis2,306 cited
  • 1997Observing Interaction1,441 cited
  • 1993Collective Action and Network Structure555 cited
  • 1988Advancing communication science : merging mass and interpersonal processes468 cited
  • 2004Competition Between the Internet and Traditional News Media: The Gratification-Opportunities Niche Dimension435 cited
  • 2001Perceptions of Branding among Television Station Managers: An Exploratory Analysis110 cited
  • 2004Second Generation Net News: Interactivity and Information Accessibility in the Online Environment97 cited
  • 2000Research in Media Promotion83 cited
  • 2009The Effects of Interactive News Presentation on Perceived User Satisfaction of Online Community Newspapers67 cited
  • 2007Convergence Concerns in Local Television: Conflicting Views From the Newsroom43 cited
  • 2000Understanding the Web : social, political, and economic dimensions of the Internet37 cited
  • 2000Television Branding as Promotion25 cited
  • 2000Public Journalism and Commercial Local Television News: In Search of a Model16 cited
  • 2007

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Media promotion and marketing for broadcasting, cable, and the Internet
16 cited

Cited by

  • 2013#JOURNALISM329 cited
  • 2013Anatomy of Protest in the Digital Era: A Network Analysis ofTwitterand Occupy Wall Street230 cited