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An examination of message-relevant affect in road safety messages: Should road safety advertisements aim to make us feel good or bad?
16 references·12 citing·38 second hop
An examination of message-relevant affect in road safety messages: Should road safety advertisements aim to make us feel good or bad? (2008)An examination of message-relevant affect…Sex Differences in Social Behavior (2013)Sex Differences in Social Beh…A Meta‐Analysis of Research on Protection Motivation Theory (2000)A Meta‐Analysis of Research o…A Meta-Analysis of Fear Appeals: Implications for Effective Public Health Campaigns (2000)A Meta-Analysis of Fear Appea…Dual-process theories in social psychology (1999)Dual-process theories in soci…Putting the fear back into fear appeals: The extended parallel process model (1992)Putting the fear back into fe…Handbook of Motivation and Cognition: Foundations of Social Behavior, Vol. 2. (1991)Handbook of Motivation and Co…Sex Differences in Social Behavior: A Social-Role Interpretation. (1989)Sex Differences in Social Beh…Feelings as information: informational and motivational functions of affective states (1989)Feelings as information: info…The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Mo…The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion. (1984)The effects of involvement on…The Third-Person Effect in Communication (1983)The Third-Person Effect in Co…Mood, misattribution, and judgments of well-being: Informative and directive functions of affective states. (1983)Mood, misattribution, and jud…Personal involvement as a determinant of argument-based persuasion. (1981)Personal involvement as a det…Understanding Attitudes and Predicting Social Behavior (1980)Understanding Attitudes and P…A Protection Motivation Theory of Fear Appeals and Attitude Change1 (1975)A Protection Motivation Theor…The measurement of psychological androgyny. (1974)The measurement of psychologi…Positive, Negative or Both? Assessing Emotional Appeals Effectiveness in Anti-Drink Driving Advertisements (2021)Positive, Negative or Both? A…Advertising appeals effectiveness: a systematic literature review (2021)Advertising appeals effective…Do negative emotions in social advertising really work? Confrontation of classic vs. EEG reaction toward advertising that promotes safe driving (2020)Do negative emotions in socia…Increasing the persuasiveness of anti-drunk driving appeals: The effect of negative and positive message framing (2019)Increasing the persuasiveness…When Defensive Reactions Contribute to the Acceptance of Fear-Arousing Communications (2017)When Defensive Reactions Cont…The Third-Person Effect in Advertising: A Meta-Analysis (2017)The Third-Person Effect in Ad…Threat appeals in health communication: messages that elicit fear and enhance perceived efficacy positively impact on young male drivers (2016)Threat appeals in health comm…The Step approach to Message Design and Testing (SatMDT): A conceptual framework to guide the development and evaluation of persuasive health messages (2015)The Step approach to Message …Perceived Issue Importance, Information Processing, and Third-Person Effect of News about the Imported U.S. Beef Controversy (2015)Perceived Issue Importance, I…The Role of Emotion in Global Warming Policy Support and Opposition (2013)The Role of Emotion in Global…Humor in Print Health Advertisements: Enhanced Attention, Privileged Recognition, and Persuasiveness of Preventive Messages (2013)Humor in Print Health Adverti…Extending the Explanatory Utility of the EPPM Beyond Fear-Based Persuasion (2013)Extending the Explanatory Uti…A Theory of Cognitive Dissonance (1957)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Using social and behavioural science to support COVID-19 pandemic response (2020)Methods of Meta-Analysis (2004)Effective Messages in Vaccine Promotion: A Randomized Trial (2014)Appealing to fear: A meta-analysis of fear appeal effectiveness and theories. 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References

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  • 1986The Elaboration Likelihood Model of Persuasion8,811 cited
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  • 1989Feelings as information: informational and motivational functions of affective states1,953 cited
  • 1981Personal involvement as a determinant of argument-based persuasion.

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1,933 cited
  • 1984The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion.1,725 cited
  • Cited by

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    • 2017The Third-Person Effect in Advertising: A Meta-Analysis67 cited
    • 2013Extending the Explanatory Utility of the EPPM Beyond Fear-Based Persuasion66 cited
    • 2016Threat appeals in health communication: messages that elicit fear and enhance perceived efficacy positively impact on young male drivers65 cited
    • 2015The Step approach to Message Design and Testing (SatMDT): A conceptual framework to guide the development and evaluation of persuasive health messages60 cited
    • 2021Advertising appeals effectiveness: a systematic literature review34 cited
    • 2021Positive, Negative or Both? Assessing Emotional Appeals Effectiveness in Anti-Drink Driving Advertisements33 cited
    • 2019Increasing the persuasiveness of anti-drunk driving appeals: The effect of negative and positive message framing31 cited
    • 2020Do negative emotions in social advertising really work? Confrontation of classic vs. EEG reaction toward advertising that promotes safe driving31 cited
    • 2015Perceived Issue Importance, Information Processing, and Third-Person Effect of News about the Imported U.S. Beef Controversy24 cited
    • 2017When Defensive Reactions Contribute to the Acceptance of Fear-Arousing Communications12 cited