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Why we buy? Modeling consumer selection of referents · Study

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ArticleWhy we buy? Modeling consumer selection of referents

Theodore K. Tarnanidis2014

Article2014

Why we buy? Modeling consumer selection of referents

Theodore K. Tarnanidis · Nana Owusu‐Frimpong · Sonny Nwankwo · Maktoba Omar

30 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1979Prospect Theory: An Analysis of Decision under Risk 1988Prospect theory: An analysis of decision under risk 1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality 1979A Paradigm for Developing Better Measures of Marketing Constructs 1991Scale Development : Theory and Applications 1989Focus Groups: A Practical Guide for Applied Research 2022Business Research Methods

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2021A purchase decision support model considering consumer personalization about aspirations and risk attitudes 2017A Portrait of Intimate Apparel Female Shoppers: A Segmentation Study 2024Cultures of Sufficiency in Food Businesses 2020How Consumers’ Make Purchase Decisions with the Use of Reference Points

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Details

Year2014

Typearticle

Published2014-10-27

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations30

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.jretconser.2014.09.004

openalex_workW2007286291

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