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Branding in the UK public house sector: recent developments
16 references·4 citing·36 second hop
Branding in the UK public house sector: recent developments (2000)Branding in the UK public house sector: r…Communicating Experiences: A Narrative Approach to Creating Service Brand Image (1997)Communicating Experiences: A …Advertising Intimacy: Relationship Marketing and the Services Consumer (1997)Advertising Intimacy: Relatio…The effect of perceived service quality and name familiarity on the service selection decision (1996)The effect of perceived servi…Retail Services Advertising: The Effects of Appeal, Medium, and Service (1995)Retail Services Advertising: …Brand name strategies in the service sector (1995)Brand name strategies in the …Principles of Services Marketing (1994)Principles of Services Market…Consumer behaviour and services: A review (1994)Consumer behaviour and servic…Marketing Services: Competing Through Quality (1992)Marketing Services: Competing…A Test of Services Marketing Theory: Consumer Information Acquisition Activities (1991)A Test of Services Marketing …Service marketing: Image, branding, and competition (1989)Service marketing: Image, bra…Managing Word of Mouth Communications (1989)Managing Word of Mouth Commun…SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)SERVQUAL: A multiple-Item Sca…BIG IDEAS IN SERVICES MARKETING (1986)BIG IDEAS IN SERVICES MARKETI…Guidelines for the advertising of services (1981)Guidelines for the advertisin…The Marketing of Services (1980)The Marketing of ServicesBreaking Free from Product Marketing (1977)Breaking Free from Product Ma…An Overview of Training and Development Practices in Food and Beverage Outlets (2015)An Overview of Training and D…Change and continuity in UK public house retailing (2008)Change and continuity in UK p…Can Pubwatch address the problems of binge drinking? (2005)Can Pubwatch address the prob…Customer perceptions of services brands: a case study of J.D. Wetherspoons (2002)Customer perceptions of servi…Strategic Management and Marketing in the Service Sector (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Measuring Service Quality: A Reexamination and Extension (1992)The Behavioral Consequences of Service Quality (1996)Evolving to a New Dominant Logic for Marketing (2003)The Presentation of Self in Everyday Life. (1956)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)THE RELATION OF INSTRUMENTAL and SYMBOLIC ATTRIBUTES TO A COMPANY'S ATTRACTIVENESS AS AN EMPLOYER (2003)The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective (2005)The influence of the quality of the physical environment, food, and service on restaurant image, customer perceived value, customer satisfaction, and behavioral intentions (2012)Advances in Consumer Research (2025)Review of Psychometric theory (2nd ed.). (1979)Self-traits and motivations as antecedents of digital media flow and addiction: The Internet, mobile phones, and video games (2013)Social media engagement behavior (2019)What you Feel, Is what you like Influence of Message Appeals on Customer Engagement on Instagram (2019)Marketing Research (1970)Advertising as Information (1974)An Information Processing Theory of Consumer Choice (1979)A Model of Perceived Risk and Intended Risk-Handling Activity (1994)Customers' motivations for maintaining relationships with service providers (1997)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)E‐service quality and the public sector (2003)Choice of foreign market entry mode in service firms (2006)Managing customer loyalty through the mediating role of satisfaction in the DIY retail loyalty program (2009)Quality in the Service Sector: A Review (1989)Internal marketing: a review and some interdisciplinary research challenges (1995)Building and testing theories of decision making by travellers (2004)A Contingency Approach: The Effects of Spokesperson Type and Service Type on Service Advertising Perceptions (2002)Employment branding in the knowledge economy (2002)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Relational Benefits in Services Industries: The Customer's Perspective (1998)Linking Organizational Resources and Work Engagement to Employee Performance and Customer Loyalty: The Mediation of Service Climate. (2005)Taking control of word of mouth marketing: the case of an entrepreneurial hotelier (2002)Effects of managerial response on consumer eWOM and hotel performance (2016)Perceived helpfulness of eWOM: Emotions, fairness and rationality (2019)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)
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References

  • 1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality21,113 cited
  • 1992Marketing Services: Competing Through Quality2,178 cited
  • 1977Breaking Free from Product Marketing2,056 cited
  • 1991A Test of Services Marketing Theory: Consumer Information Acquisition Activities1,550 cited
  • 1997Communicating Experiences: A Narrative Approach to Creating Service Brand Image490 cited
  • 1980The Marketing of Services363 cited
  • 1994Principles of Services Marketing327 cited
  • 1995Retail Services Advertising: The Effects of Appeal, Medium, and Service255 cited
  • 1981Guidelines for the advertising of services250 cited
  • 1989Managing Word of Mouth Communications209 cited
  • 1986BIG IDEAS IN SERVICES MARKETING201 cited
  • 1995Brand name strategies in the service sector165 cited
  • 1989Service marketing: Image, branding, and competition143 cited
  • 1997Advertising Intimacy: Relationship Marketing and the Services Consumer140 cited
  • 1996The effect of perceived service quality and name familiarity on the service selection decision136 cited
  • 1994

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Consumer behaviour and services: A review
124 cited

Cited by

  • 2008Change and continuity in UK public house retailing20 cited
  • 2002Customer perceptions of services brands: a case study of J.D. Wetherspoons13 cited
  • 2005Can Pubwatch address the problems of binge drinking?10 cited
  • 2015An Overview of Training and Development Practices in Food and Beverage Outlets1 cited