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Managing brands in times of economic downturn: How do luxury brands fare?
15 references·5 citing·51 second hop
Managing brands in times of economic downturn: How do luxury brands fare? (2011)Managing brands in times of economic down…The specificity of luxury management: Turning marketing upside down (2009)The specificity of luxury man…Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand (2009)Aesthetics and Ephemerality: …Joint Bidding in the Name-Your-Own-Price Channel: A Strategic Analysis (2008)Joint Bidding in the Name-You…How far can luxury brands travel? Avoiding the pitfalls of luxury brand extension (2008)How far can luxury brands tra…Drivers of Brand Extension Success (2006)Drivers of Brand Extension Su…Consumer credit, household financial management, and sustainable consumption (2005)Consumer credit, household fi…When Are Broader Brands Stronger Brands? An Accessibility Perspective on the Success of Brand Extensions (2004)When Are Broader Brands Stron…Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions (2003)Reciprocal Spillover Effects:…Consumer attitude toward brand extensions: an integrative model and research propositions (2003)Consumer attitude toward bran…Living It Up (2002)Living It UpUsing Consumer Theory to Test Competing Business Cycles Models (1998)Using Consumer Theory to Test…Trading Up (1997)Trading UpProduct Shape as a Design Innovation Strategy (1987)Product Shape as a Design Inn…Luxury: The Concept in Western Thought, Eden to Smollett (1978)Luxury: The Concept in Wester…The Role of Trading-Up in the Development of the Retailing System (1975)The Role of Trading-Up in the…The determinants of personal luxury purchase intentions in a recessionary environment (2022)The determinants of personal …Mapping Luxury Consumption: A Bibliometric Analysis of Evolution, Antecedents, Outcomes, and Future Directions (2022)Mapping Luxury Consumption: A…How isolation leads to purchasing luxury brands: the moderating effects of COVID-19 anxiety and social capital (2022)How isolation leads to purcha…Narrow, powerful, and public: the influence of brand breadth in the luxury market (2017)Narrow, powerful, and public:…A luxury brand management framework built from historical review and case study analysis (2015)A luxury brand management fra…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Modeling the brand extensions' influence on brand image (2008)Shaping the Halal into a brand? 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References

  • 2006Drivers of Brand Extension Success667 cited
  • 2009The specificity of luxury management: Turning marketing upside down644 cited
  • 2009Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand536 cited
  • 2003Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions417 cited
  • 2003Consumer attitude toward brand extensions: an integrative model and research propositions373 cited
  • 1987Product Shape as a Design Innovation Strategy232 cited
  • 2004When Are Broader Brands Stronger Brands? An Accessibility Perspective on the Success of Brand Extensions221 cited
  • 1978Luxury: The Concept in Western Thought, Eden to Smollett212 cited
  • 1997Trading Up183 cited
  • 2005Consumer credit, household financial management, and sustainable consumption110 cited
  • 2002Living It Up103 cited
  • 1998Using Consumer Theory to Test Competing Business Cycles Models98 cited
  • 2008How far can luxury brands travel? Avoiding the pitfalls of luxury brand extension73 cited
  • 2008Joint Bidding in the Name-Your-Own-Price Channel: A Strategic Analysis54 cited
  • 1975The Role of Trading-Up in the Development of the Retailing System38 cited

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Cited by

  • 2022How isolation leads to purchasing luxury brands: the moderating effects of COVID-19 anxiety and social capital31 cited
  • 2017Narrow, powerful, and public: the influence of brand breadth in the luxury market15 cited
  • 2022The determinants of personal luxury purchase intentions in a recessionary environment14 cited
  • 2015A luxury brand management framework built from historical review and case study analysis14 cited
  • 2022Mapping Luxury Consumption: A Bibliometric Analysis of Evolution, Antecedents, Outcomes, and Future Directions12 cited