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Possible Disparities in Consumers' Perceptions Toward Personalized Advertising Caused by Cultural Differences: U.S. and Korea
16 references·3 citing·41 second hop
Possible Disparities in Consumers' Perceptions Toward Personalized Advertising Caused by Cultural Differences: U.S. and Korea (2009)Possible Disparities in Consumers' Percep…Advances in Consumer Research (2025)Advances in Consumer ResearchFactors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Factors Influencing the Effec…Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Factors Influencing the Effec…Global marketing and advertising: understanding cultural paradoxes (2005)Global marketing and advertis…WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET? (2004)WHY DO PEOPLE AVOID ADVERTISI…Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004)Consumer Attitudes Toward Mob…The Interactive Advertising Model (2000)The Interactive Advertising M…Consumer Online Privacy: Legal and Ethical Issues (2000)Consumer Online Privacy: Lega…An investigation of gender differences in on-line privacy concerns and resultant behaviors (1999)An investigation of gender di…The Influence of Cultural Individualism-Collectivism, Self Construals, and Individual Values on Communication Styles Across Cultures (1996)The Influence of Cultural Ind…Persuasion and Culture: Advertising Appeals in Individualistic and Collectivistic Societies (1994)Persuasion and Culture: Adver…User Involvement and MIS Success: A Review of Research (1984)User Involvement and MIS Succ…Culture's Consequences: International Differences in Work-Related Values. (1983)Culture's Consequences: Inter…Culture's Consequences: International Differences in Work-Related Values (1981)Culture's Consequences: Inter…The Agenda-Setting Function of Mass Media (1972)The Agenda-Setting Function o…Marshall McLuhan:Understanding Media-The extensions of man, New York:McGraw-Hill, 1964 (1967)Marshall McLuhan:Understandin…How Visual Design in Dairy Packaging Affects Consumer Attention and Decision-Making (2025)How Visual Design in Dairy Pa…No trespassing: exploring privacy boundaries in personalized advertisement and its effects on ad attitude and purchase intentions on social media (2020)No trespassing: exploring pri…Like it or not: differences in advertising likeability and dislikeability within Asia (2011)Like it or not: differences i…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)The Effectiveness of Branded Mobile Phone Apps (2011)How smartphone advertising influences consumers' purchase intention (2018)Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge (2018)Significance tests and goodness of fit in the analysis of covariance structures. (1980)The theory of planned behavior (1991)Online Display Advertising: Targeting and Obtrusiveness (2011)Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising (2015)The Importance of Trust for Personalized Online Advertising (2015)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Cultures and Organizations: Software of the Mind. (1993)On the Intricacies of the Chinese Guanxi: A Process Model of Guanxi Development (2004)Communication and Trust in Global Virtual Teams (2006)Cultural difference in motivations for using social network sites: A comparative study of American and Korean college students (2010)Framing: Toward Clarification of a Fractured Paradigm (1993)Mediating the Message: Theories of Influences on Mass Media Content (1995)Framing as a Theory of Media Effects (1999)Projections of Power: Framing News, Public Opinion, and U.S. Foreign Policy (2004)Framing, Agenda Setting, and Priming: The Evolution of Three Media Effects Models (2006)Understanding Attitudes and Predicting Social Behavior (1980)The Commitment-Trust Theory of Relationship Marketing (1994)Evolving to a New Dominant Logic for Marketing (2003)Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators (2008)What Drives Social Commerce: The Role of Social Support and Relationship Quality (2011)Toward a theory of customer engagement marketing (2016)Power, politics, and MIS implementation (1983)The measurement of user information satisfaction (1983)Combining Qualitative and Quantitative Methods in Information Systems Research: A Case Study1 (1988)Measuring User Participation, User Involvement, and User Attitude (1994)A critical perspective on action research as a method for information systems research (1996)A framework for management information systems (2011)Developing Buyer-Seller Relationships (1987)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Affective, Continuance, and Normative Commitment to the Organization: A Meta-analysis of Antecedents, Correlates, and Consequences (2002)The weirdest people in the world? (2010)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)
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References

  • 1981Culture's Consequences: International Differences in Work-Related Values20,532 cited
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  • 2025Advances in Consumer Research13,264 cited
  • 1972The Agenda-Setting Function of Mass Media9,514 cited
  • 2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis2,596 cited
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  • 1984User Involvement and MIS Success: A Review of Research1,318 cited
  • 2004Consumer Attitudes Toward Mobile Advertising: An Empirical Study1,188 cited
  • 1996The Influence of Cultural Individualism-Collectivism, Self Construals, and Individual Values on Communication Styles Across Cultures1,099 cited
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  • 2005Global marketing and advertising: understanding cultural paradoxes813 cited
  • 1994Persuasion and Culture: Advertising Appeals in Individualistic and Collectivistic Societies736 cited
  • 1967Marshall McLuhan:Understanding Media-The extensions of man, New York:McGraw-Hill, 1964690 cited
  • 2000The Interactive Advertising Model464 cited
  • 2000

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Consumer Online Privacy: Legal and Ethical Issues
381 cited
  • 1999An investigation of gender differences in on-line privacy concerns and resultant behaviors379 cited
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    • 2020No trespassing: exploring privacy boundaries in personalized advertisement and its effects on ad attitude and purchase intentions on social media102 cited
    • 2025How Visual Design in Dairy Packaging Affects Consumer Attention and Decision-Making16 cited
    • 2011Like it or not: differences in advertising likeability and dislikeability within Asia10 cited