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Cause-Related Marketing: An Exploratory Study of Campaign Donation Structures Issues

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References

1990WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.5,424 cited
2003Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies3,330 cited
1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy1,892 cited
1989Organizational Culture and Marketing: Defining the Research Agenda1,802 cited
1998Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell1,219 cited
2000The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?952 cited
1988Alternative Ways of Seeking Knowledge in Consumer Research907 cited
1998A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned877 cited
2000Charitable programs and the retailer: do they mix?809 cited
1996Enhancing Helping Behavior: An Integrative Framework for Promotion Planning647 cited
2001Corporate social responsibility and cause-related marketing: an overview632 cited
2002The role of brand/cause fit in the effectiveness of cause-related marketing campaigns500 cited
1992Consumer Perceptions of Organizations that Use Cause-Related Marketing460 cited
1999The Effects of Product Type and Donation Magnitude on Willingness to Pay More for a Charity‐Linked Brand

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314 cited

1991Cause marketing: a new direction in the marketing of corporate responsibility265 cited

2001Linking sponsorship and cause related marketing232 cited

Cited by

2014It's All Good: Corporate Social Responsibility Reduces Negative and Promotes Positive Responses to Service Failures among Value-Aligned Customers92 cited
2012Goodwill hunting? Influences of product‐cause fit, product type, and donation level in cause‐related marketing63 cited
2012Missing ingredients in cause-related advertising56 cited
2016Is Customer Retention Beneficial for Customers: A Conceptual Background52 cited
2012Cause‐related marketing campaigns with luxury firms: An experimental study of campaign characteristics, attitudes, and donations50 cited
2012Who Receives What? The Influence of the Donation Magnitude and Donation Recipient in Cause-Related Marketing47 cited
2018Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context44 cited
2009Explicit Donations and Inferred Endorsements42 cited
2016A Journey of Cause Related Marketing from 1988 to 201636 cited
2013Thinking about Fit and Donation Format in Cause Marketing: The Effects of Need for Cognition35 cited
2016Containing Cause-Related Marketing Skepticism: A Comparison across Donation Frame Types35 cited
2022The influence of cause-related marketing campaign structural elements on consumers’ cognitive and affective attitudes and purchase intention34 cited
2014Giving the Gift of Goodness: An Exploration of Socially Responsible Gift-Giving34 cited
2022Communicating corporate social responsibility: How fit, specificity, and cognitive fluency drive consumer skepticism and response32 cited
2016How to present donations: the moderating role of numeracy in cause-related marketing31 cited
2020The differential motivation and context effects of cause-related marketing in the hotel industry: The moderating role of consumption value30 cited