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ArticleSupplier inferences to enhance private label perceptions

Erik L. Olson2011

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Articlegreen2011

Supplier inferences to enhance private label perceptions

37 citations·0/0 files stored·Journal of Business Research

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Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1997Dimensions of Brand Personality 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts 1988Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.1998Brand Equity as a Signaling Phenomenon 1998The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions 1998Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes 2004Understanding retail branding: conceptual insights and research priorities

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2018Product differentiation by marketing and processing cooperatives: A choice experiment with cheese and cereal products 2012El valor del establecimiento y su relación con la imagen de marca privada: efecto moderador del conocimiento de la marca privada como oferta propia del establecimiento 2021Private‐label consumer studies: A review and future research agenda 2023National brand manufacturers’ supply strategy in the presence of retailers’ store-branded lookalike packaging and consumer confusion about quality preference

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2012“Outing” the supplier: implications for manufacturers and retailersarticle · 16 shared references 2012Abstracting Empirical Generalizations from Private Label Brand Researchother · 13 shared references 2020Private label management: A literature reviewarticle · 12 shared references 2009Review of literature – Future research suggestions: Private label brands: Benefits, success factors and future researcharticle · 11 shared references 2009Assessing the External Validity of Analytical Results from National Brand and Store Brand Competition Modelsarticle · 10 shared references 2012New Products: The Antidote to Private Label Growth?article · 10 shared references

Details

Year2011

Typearticle

Published2011-03-13

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations37

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.jbusres.2011.02.004

openalex_workW2007647472

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2014Determinants of store brands’ success: a cross-store format comparative analysis

2014PRICE SENSITIVITY VERSUS PERCEIVED QUALITY: MODERATING EFFECTS OF RETAILER POSITIONING ON PRIVATE LABEL CONSUMPTION

2019Identifying a private-label supplier on national brand

2024Predicting label brand loyalty: A comparison of two models using a partial least square-structural equation modeling