References

• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
• 1997Dimensions of Brand Personality5,056 cited
• 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
• 1988Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.2,069 cited
• 1998Brand Equity as a Signaling Phenomenon1,968 cited
• 1998The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions1,414 cited
• 1998Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes1,131 cited
• 2004Understanding retail branding: conceptual insights and research priorities1,095 cited
• 2001Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions1,039 cited
• 1999Signaling Unobservable Product Quality through a Brand Ally964 cited
• 2000Building Store Loyalty through Store Brands684 cited
• 2005Brands as Signals: A Cross-Country Validation Study644 cited
• 1997Why Store Brand Penetration Varies by Retailer589 cited
• 1998Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes473 cited