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Effects of the Big Five Brand Personality Dimensions on Repurchase Intentions: Using Branded Coffee Chains as Examples
16 references·8 citing·35 second hop
Effects of the Big Five Brand Personality Dimensions on Repurchase Intentions: Using Branded Coffee Chains as Examples (2012)Effects of the Big Five Brand Personality…Advances in Consumer Research (2025)Advances in Consumer ResearchA Glance on Changing Workplace Dynamics Post Covid-19 in India: A Review of Psychological Employee Withdrawal Behavior (2025)A Glance on Changing Workplac…Determinant of Profitability in Indian Cement Industry: An Economic Analysis (2024)Determinant of Profitability …Culture's Consequences (2018)Culture's ConsequencesThe Influence of Metaphors and Product Type on Brand Personality Perceptions and Attitudes (2006)The Influence of Metaphors an…Brand Personality Structures in the United States and Korea: Common and Culture‐Specific Factors (2005)Brand Personality Structures …An empirical analysis of the brand personality effect (2005)An empirical analysis of the …Building foreign brand personalities in Russia: the moderating effect of consumer ethnocentrism (2003)Building foreign brand person…Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts. (2001)Consumption symbols as carrie…The Malleable Self: The Role of Self-Expression in Persuasion (1999)The Malleable Self: The Role …Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Building Strong Brands (1995)Building Strong BrandsA Brand As a Character, a Partner and a Person: Three Perspectives on the Question of Brand Personality (1995)A Brand As a Character, a Par…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Self-Concept in Consumer Behavior: A Critical Review (1982)Self-Concept in Consumer Beha…Uncovering air traveler purchase behavior: Influence of airline goods product characteristics towards repurchase intention (2024)Uncovering air traveler purch…The impact of interpersonal traits (extraversion and agreeableness) on consumers’ self-brand connection and communal-brand connection with anthropomorphized brands (2021)The impact of interpersonal t…Digital Representation of the Coffee Culture and Cultural Heritage by Chinese Indonesian and Malaysian Coffee Brands (2021)Digital Representation of the…Building a sponsor’s equity through brand personality: perceptions of fans and rivals (2018)Building a sponsor’s equity t…Branded restaurants employees’ personal motivation, flow and commitment (2018)Branded restaurants employees…Studying the Relationship between Brand Personality and Customer Loyalty: A Case Study of Samsung Mobile Phone (2016)Studying the Relationship bet…Brand Experience, Trust Components, and Customer Loyalty: Sustainable Malaysian SME Brands Study (2015)Brand Experience, Trust Compo…A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creation (2014)A philosophical investigation…A Theory of Social Comparison Processes (1954)The Presentation of Self in Everyday Life. 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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 2018Culture's Consequences5,455 cited
  • 1997Dimensions of Brand Personality5,056 cited
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  • 1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
  • 2025A Glance on Changing Workplace Dynamics Post Covid-19 in India: A Review of Psychological Employee Withdrawal Behavior1,228 cited
  • 2001Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.921 cited
  • 1999The Malleable Self: The Role of Self-Expression in Persuasion885 cited
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  • 1995A Brand As a Character, a Partner and a Person: Three Perspectives on the Question of Brand Personality292 cited
  • 2006The Influence of Metaphors and Product Type on Brand Personality Perceptions and Attitudes

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274 cited
  • 2003Building foreign brand personalities in Russia: the moderating effect of consumer ethnocentrism254 cited
  • Cited by

    • 2015Brand Experience, Trust Components, and Customer Loyalty: Sustainable Malaysian SME Brands Study29 cited
    • 2018Branded restaurants employees’ personal motivation, flow and commitment29 cited
    • 2021The impact of interpersonal traits (extraversion and agreeableness) on consumers’ self-brand connection and communal-brand connection with anthropomorphized brands26 cited
    • 2014A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creation16 cited
    • 2018Building a sponsor’s equity through brand personality: perceptions of fans and rivals15 cited
    • 2016Studying the Relationship between Brand Personality and Customer Loyalty: A Case Study of Samsung Mobile Phone14 cited
    • 2024Uncovering air traveler purchase behavior: Influence of airline goods product characteristics towards repurchase intention10 cited
    • 2021Digital Representation of the Coffee Culture and Cultural Heritage by Chinese Indonesian and Malaysian Coffee Brands3 cited