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Forecasting with a Repeat Purchase Diffusion Model
12 references·7 citing·41 second hop
Forecasting with a Repeat Purchase Diffusion Model (1988)Forecasting with a Repeat Purchase Diffus…Diffusion of Innovations 1 (2019)Diffusion of Innovations 1Advertising and the Diffusion of New Products (1983)Advertising and the Diffusion…Innovation characteristics and innovation adoption-implementation: A meta-analysis of findings (1982)Innovation characteristics an…Bayesian Estimation and Control of Detailing Effort in a Repeat Purchase Diffusion Environment (1981)Bayesian Estimation and Contr…Problems in Predicting New Product Growth for Consumer Durables (1980)Problems in Predicting New Pr…Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review (1979)Multiattribute Approaches for…Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology (1978)Pre-Test-Market Evaluation of…Marketing Models and Econometric Research (1977)Marketing Models and Economet…A New Product Growth Model for Consumer Durables (1976)A New Product Growth Model fo…The market dynamics of technological substitutions (1974)The market dynamics of techno…Multivariate Analysis of Sales Responses of Competing Brands to Advertising (1972)Multivariate Analysis of Sale…The Relationships between Beliefs, Attitudes, and Behavior (1966)The Relationships between Bel…Forecasting branded and generic pharmaceuticals (2016)Forecasting branded and gener…Innovation in the Pharmaceutical Industry: The Process of Drug Discovery and Development (2013)Innovation in the Pharmaceuti…Analysis on the feedback effect for the diffusion of innovative technologies focusing on the green car (2012)Analysis on the feedback effe…Consumer decision-making in a multi-generational choice set context (2001)Consumer decision-making in a…Linking Advertising to Box Office Performance of New Film Releases: A Marketing Planning Model (1996)Linking Advertising to Box Of…Implications of chaos research for new product forecasting (1996)Implications of chaos researc…New technology adoption in an innovative marketplace: Micro- and macro-level decision making models (1991)New technology adoption in an…Advertising as Information (1974)Evolutionary Processes in Competitive Markets: Beyond the Product Life Cycle (1989)Investigating New Product Diffusion Across Products and Countries (2002)Growing, Growing, Gone: Cascades, Diffusion, and Turning Points in the Product Life Cycle (2004)Conditional logit analysis of qualitative choice behavior (1972)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)A General Approach to Product Design Optimization Via Conjoint Analysis (1981)The Innovation Diffusion Process in a Heterogeneous Population: A Micromodeling Approach (1990)The effect of online reviews on product sales: A joint sentiment-topic analysis (2018)Advances in Consumer Research (2025)Applied Statistical Decision Theory (1962)A Market Entry Timing Model for New Technologies (1986)An Approach for Determining Optimal Product Sampling for the Diffusion of a New Product (1995)A New Product Growth for Model Consumer Durables (2004)Research on Innovation: A Review and Agenda for Marketing Science (2006)Communication of Innovations: A Cross-Cultural Approach. (1974)50th Anniversary Article: Technological Innovation, Product Development, and Entrepreneurship in Management Science (2004)A Critical Review of Marketing Research on Diffusion of New Products (2007)Handbook of Technology and Innovation Management (2021)Technical Change and the Rate of Imitation (1961)A New Product Growth for Model Consumer Durables (1969)Integrating time and space in technological substitution models (1979)An Integrative Model of Information Systems Spending Growth (1990)Product Change Intensity, Product Advantage, and Market Performance: An Empirical Investigation of the PC Industry (2006)Rank Correlation Methods. (1957)Experimental and Quasi-Experimental Designs for Research (1963)Innovation Diffusion and New Product Growth Models in Marketing (1979)Structure of vacation destination choice sets (1992)A REVIEW OF METHODS FOR MEASURING WILLINGNESS-TO-PAY (2006)A Study of Marketing Generalizations (1980)The Effects of Advertising on High and Low Loyalty Consumer Segments (1982)Temporal Aggregation, the Data Interval Bias, and Empirical Estimation of Bimonthly Relations from Annual Data (1983)Information Technology Implementation Research: A Technological Diffusion Approach (1990)New Product Diffusion Models in Marketing: A Review and Directions for Research (1991)The utilization of e‐government services: citizen trust, innovation and acceptance factors* (2005)The Strength of Weak Ties (1973)Diffusion of innovations. (2003)User Acceptance of Information Technology: Toward A Unified View1 (2003)Using Online Conversations to Study Word-of-Mouth Communication (2004)Electronic word-of-mouth in hospitality and tourism management (2007)What Makes Online Content Viral? (2011)
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References

  • 2019Diffusion of Innovations 137,320 cited
  • 1976A New Product Growth Model for Consumer Durables3,948 cited
  • 1982Innovation characteristics and innovation adoption-implementation: A meta-analysis of findings3,284 cited
  • 1983Advertising and the Diffusion of New Products454 cited
  • 1978Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology418 cited
  • 1979Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review406 cited
  • 1980Problems in Predicting New Product Growth for Consumer Durables228 cited
  • 1981Bayesian Estimation and Control of Detailing Effort in a Repeat Purchase Diffusion Environment180 cited
  • 1977Marketing Models and Econometric Research124 cited
  • 1974The market dynamics of technological substitutions121 cited
  • 1972Multivariate Analysis of Sales Responses of Competing Brands to Advertising101 cited
  • 1966The Relationships between Beliefs, Attitudes, and Behavior94 cited

Cited by

  • 2013Innovation in the Pharmaceutical Industry: The Process of Drug Discovery and Development98 cited
  • 1996Linking Advertising to Box Office Performance of New Film Releases: A Marketing Planning Model95 cited

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1991
New technology adoption in an innovative marketplace: Micro- and macro-level decision making models
46 cited
  • 2001Consumer decision-making in a multi-generational choice set context43 cited
  • 2012Analysis on the feedback effect for the diffusion of innovative technologies focusing on the green car35 cited
  • 2016Forecasting branded and generic pharmaceuticals32 cited
  • 1996Implications of chaos research for new product forecasting32 cited