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A model for optimizing the refund value in rebate promotions · Study

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ArticleA model for optimizing the refund value in rebate promotions

Abdul Ali1994

Article1994

A model for optimizing the refund value in rebate promotions

Abdul Ali · Marvin A. Jolson · René Yves Darmon

33 citations·0/0 files stored·Journal of Business Research

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Supply Chain and Inventory Management

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References

1988Impact of Sales Promotions on When, What, and How Much to Buy 1990Sales Promotion: Concepts, Methods and Strategies 1988Competitive Promotional Strategies 1995The strategy and tactics of pricing: A guide to profitable decision making 1990The Effects of Brand Loyalty on Competitive Price Promotional Strategies 1987The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior across Product Classes 1989Analyzing Incremental Sales from a Direct Mail Coupon Promotion 1975Optimal marketing behavior in oligopoly

Cited by

2010Joint Mail‐In Rebate Decisions in Supply Chains Under Demand Uncertainty 2021Pareto and Kaldor–Hicks improvements with revenue-sharing and wholesale-price contracts under manufacturer rebate policy 2011The effectiveness of manufacturer vs. retailer rebates within a newsvendor framework 2022The effect of rebate value and selling price-dependent demand for a four-level production manufacturing system 1998An Empirical Investigation of the Relationships between Rebate Redemption Motives: Understanding How Price Consciousness, Time and Effort,and Satisfaction Affect Consumer Rebate Redemption

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1999Short- or Long-Duration Coupons: The Effect of the Expiration Date on the Profitability of Coupon Promotionsarticle · 6 shared references 1993Chapter 12 Sales promotion modelschapter · 6 shared references 1995Consumer research on sales promotions: A state‐of‐the‐art literature review∗article · 5 shared references 2005Promotion Effect on Endogenous Consumptionarticle · 4 shared references 1993The Rational Effect of Price Promotions on Sales and Consumptionarticle · 4 shared references 2002Price Competition under Stockpiling and Flexible Consumptionarticle · 4 shared references

Details

Year1994

Typearticle

Published1994-03-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations33

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/0148-2963(94)90008-6

openalex_workW2007714896

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2007An agent based modeling approach for determining optimal price-rebate schemes

1987Correlates of Rebate Proneness

2008Optimal pricing and delayed incentives in a heterogeneous consumer market