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A model for optimizing the refund value in rebate promotions
11 references·13 citing·44 second hop
A model for optimizing the refund value in rebate promotions (1994)A model for optimizing the refund value i…The strategy and tactics of pricing: A guide to profitable decision making (1995)The strategy and tactics of p…The Effects of Brand Loyalty on Competitive Price Promotional Strategies (1990)The Effects of Brand Loyalty …Sales Promotion: Concepts, Methods and Strategies (1990)Sales Promotion: Concepts, Me…Analyzing Incremental Sales from a Direct Mail Coupon Promotion (1989)Analyzing Incremental Sales f…Impact of Sales Promotions on When, What, and How Much to Buy (1988)Impact of Sales Promotions on…Competitive Promotional Strategies (1988)Competitive Promotional Strat…Accelerating the Durable Replacement Cycle with Marketing Mix Variables (1988)Accelerating the Durable Repl…The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior across Product Classes (1987)The Coupon-Prone Consumer: So…A Model for Evaluating the Profitability of Coupon Promotions (1983)A Model for Evaluating the Pr…Factors Affecting Coupon Redemption Rates (1982)Factors Affecting Coupon Rede…Optimal marketing behavior in oligopoly (1975)Optimal marketing behavior in…The effect of rebate value and selling price-dependent demand for a four-level production manufacturing system (2022)The effect of rebate value an…Pareto and Kaldor–Hicks improvements with revenue-sharing and wholesale-price contracts under manufacturer rebate policy (2021)Pareto and Kaldor–Hicks impro…A Joint Optimal Model of Pricing, Rebate Value, and Redemption Hassle (2019)A Joint Optimal Model of Pric…Rebate redemption requirements – Can they discourage redeeming? (2016)Rebate redemption requirement…The effectiveness of manufacturer vs. retailer rebates within a newsvendor framework (2011)The effectiveness of manufact…Joint Mail‐In Rebate Decisions in Supply Chains Under Demand Uncertainty (2010)Joint Mail‐In Rebate Decision…Eliciting Coordination with Rebates (2009)Eliciting Coordination with R…Optimal pricing and delayed incentives in a heterogeneous consumer market (2008)Optimal pricing and delayed i…An agent based modeling approach for determining optimal price-rebate schemes (2007)An agent based modeling appro…EXAMINING PURCHASE AND NON-REDEMPTION OF MAIL-IN REBATES: THE IMPACT OF OFFER VARIABLES ON CONSUMERS' SUBJECTIVE AND OBJECTIVE PROBABILITY OF REDEEMING (2004)EXAMINING PURCHASE AND NON-RE…Coupons and price discrimination in vertically‐correlated markets (2003)Coupons and price discriminat…An Empirical Investigation of the Relationships between Rebate Redemption Motives: Understanding How Price Consciousness, Time and Effort,and Satisfaction Affect Consumer Rebate Redemption (1998)An Empirical Investigation of…Correlates of Rebate Proneness (1987)Correlates of Rebate PronenessReexamination of the perfectness concept for equilibrium points in extensive games (1975)Brand Loyalty: Measurement and Management (1978)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)The all-pay auction with complete information (1996)What influences the relationship between customer satisfaction and repurchase intention? 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(1980)The Introduction and Performance of Store Brands (1995)The Targeting of Advertising (2005)A Two-Dimensional Concept of Brand Loyalty (1976)Brand Loyalty: Measurement and Management (1978)The Impact of Brand Extension Introduction on Choice (2001)The effects of incentives, deal proneness, satisfaction and tie strength on word‐of‐mouth behaviour (2002)The impact of brand equity and the hedonic level of products on consumer stock-out reactions (2005)Impact of Deals and Deal Retraction on Brand Switching (1978)A Price Discrimination Theory of Coupons (1984)Coupon face value: Its impact on coupon redemptions, brand sales, and brand profitability, (1996)The Impact of Customer Satisfaction on Share-of-Wallet in a Business-to-Business Environment (2003)Measuring and Managing Returns from Retailer-Customized Coupon Campaigns (2011)Successful New Product Pricing Practices: A Contingency Approach (2003)Service Science, Management, Engineering, and Design (SSMED) (2009)When Truces Collapse: A Longitudinal Study of Price-Adjustment Routines (2010)Customer Switching Behavior in Service Industries: An Exploratory Study (1995)Adoption of Internet banking by Australian consumers: an empirical investigation (1999)Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions (2001)Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption (1997)Deal-prone consumers' response to promotion: The effects of relative and absolute promotion value (2005)A Comprehensive Analysis of Permission Marketing (2006)Reason-based choice (1993)Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards (2002)New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry (2004)
this work references cited by second hop

References

  • 1988Impact of Sales Promotions on When, What, and How Much to Buy1,052 cited
  • 1990Sales Promotion: Concepts, Methods and Strategies846 cited
  • 1988Competitive Promotional Strategies598 cited
  • 1995The strategy and tactics of pricing: A guide to profitable decision making378 cited
  • 1990The Effects of Brand Loyalty on Competitive Price Promotional Strategies363 cited
  • 1987The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior across Product Classes305 cited
  • 1989Analyzing Incremental Sales from a Direct Mail Coupon Promotion152 cited
  • 1975Optimal marketing behavior in oligopoly142 cited
  • 1982Factors Affecting Coupon Redemption Rates125 cited
  • 1983A Model for Evaluating the Profitability of Coupon Promotions104 cited
  • 1988Accelerating the Durable Replacement Cycle with Marketing Mix Variables87 cited

Cited by

  • 2010Joint Mail‐In Rebate Decisions in Supply Chains Under Demand Uncertainty37 cited
  • 2021Pareto and Kaldor–Hicks improvements with revenue-sharing and wholesale-price contracts under manufacturer rebate policy30 cited
  • 2011The effectiveness of manufacturer vs. retailer rebates within a newsvendor framework25 cited
  • 2022

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

The effect of rebate value and selling price-dependent demand for a four-level production manufacturing system
22 cited
  • 1998An Empirical Investigation of the Relationships between Rebate Redemption Motives: Understanding How Price Consciousness, Time and Effort,and Satisfaction Affect Consumer Rebate Redemption18 cited
  • 2007An agent based modeling approach for determining optimal price-rebate schemes17 cited
  • 1987Correlates of Rebate Proneness17 cited
  • 2008Optimal pricing and delayed incentives in a heterogeneous consumer market16 cited
  • 2019A Joint Optimal Model of Pricing, Rebate Value, and Redemption Hassle15 cited
  • 2009Eliciting Coordination with Rebates14 cited
  • 2003Coupons and price discrimination in vertically‐correlated markets14 cited
  • 2004EXAMINING PURCHASE AND NON-REDEMPTION OF MAIL-IN REBATES: THE IMPACT OF OFFER VARIABLES ON CONSUMERS' SUBJECTIVE AND OBJECTIVE PROBABILITY OF REDEEMING12 cited
  • 2016Rebate redemption requirements – Can they discourage redeeming?8 cited