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Exporter trust, commitment and marketing control in integrated and independent export channels

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References

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1989

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Price, Authority, and Trust: From Ideal Types to Plural Forms

1,988 cited

1996Bad for Practice: A Critique of the Transaction Cost Theory1,987 cited

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2021The Concept of Strategic Control in Marketing Management in Connection to Measuring Marketing Performance24 cited
2013Towards a framework for controls as determinants of export performance24 cited
2010Benefits‐based drivers of exporters' attitudinal commitment toward their foreign distributors24 cited
2010Antecedents to managerial trust and sales control in Malaysian salesforce20 cited
2014Pricing to manage export channel relationships20 cited