E-Commerce: A Study on Internet Shopping in Malaysia

Ali Khatibi · Ahasanul Haque · Khaizurah Karim

64 citations0/0 files storedJournal of Applied Sciences

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Consumer Behavior and Marketing Influence Technology Adoption and User Behaviour E-commerce and Technology Innovations

Abstract

Despite the high potential of online shopping in Malaysia, there is still a lack of understanding concerning the subject matter and its potential impact on consumer marketing. This study aims to es...

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References

1997Exploring the Implications of the Internet for Consumer Marketing 1996Electronic Commerce: Structures and Issues 1999Principles of Internet Marketing 2002Non‐functional motives for online shoppers: why we click 2006The Emerging Digital Economy 1999Profiling potential adopters and non‐adopters of an interactive electronic shopping medium

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2019Gender differences and wellbeing values in adolescent online shopping 2011A Research Modeling to Understand Online Shopping Intention 2019Impact of Hedonic Motivation on Consumer Satisfaction Towards Online Shopping: Evidence from Malaysia 2021The Influencing Factors of Customer Satisfaction: A Case Study of Shopee in Malaysia 2009Developing an Instrument for Measurement of Attitude toward Online Shopping 2018Factors influencing online purchase intention of smartphones: A hierarchical regression analysis 2016Determinants of consumers’ attitudes toward online shopping 2020

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