E-COMMERCE: STUDI TENTANG BELANJA ONLINE DI INDONESIA

Wiwik Rachmarwi

9 citations0/0 files storedJurnal Manajemen Bisnis Krisnadwipayana

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Consumer Behavior and Marketing Influence Technology Adoption and User Behaviour E-commerce and Technology Innovations

Abstract

The purpose of this research is to know the potential of the e-commerce industry and to establish preliminary assessment, evaluation and understanding of the characteristics of online shopping in Indonesia which experienced the slowest growth in the last five years. Chi-test tests are used to determine the relationship between current online shoppers and demographic variables. The t-test sample is then used to compare the average difference between the current online buyers and the non-online buyers. It also investigates the influence of factors (demographic profile, previous online shopping experience, perceived benefits, consumer lifestyles, and perceived buyer confidence)

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References

1997Exploring the Implications of the Internet for Consumer Marketing 1996Electronic Commerce: Structures and Issues 1999Principles of Internet Marketing 2002Non‐functional motives for online shoppers: why we click 1999Profiling potential adopters and non‐adopters of an interactive electronic shopping medium

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