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Estimating customer future value of different customer segments based on adapted RFM model in retail banking context

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References

2006Modeling Customer Lifetime Value732 cited
2002Customer lifetime value research in marketing: A review and future directions583 cited
2008Knowledge discovery on RFM model using Bernoulli sequence331 cited
2009Cluster analysis using data mining approach to develop CRM methodology to assess the customer loyalty227 cited
1974Marketing during Periods of Shortage170 cited
2007A Model to Determine Customer Lifetime Value in a Retail Banking Context126 cited

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2023

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New RFM-D classification model for improving customer analysis and response prediction

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2016Using data mining and neural networks techniques to propose a new hybrid customer behaviour analysis and credit scoring model in banking services based on a developed RFM analysis method35 cited

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2018Segmenting Retail Customers with an Enhanced RFM and a Hybrid Regression/Clustering Method26 cited

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2014A New Application of RFM Clustering for Guild Segmentation to Mine the Pattern of Using Banks’ e-Payment Services24 cited