SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Research on advertising in mainland China: a review and assessment
16 references·0 citing·48 second hop
Research on advertising in mainland China: a review and assessment (2000)Research on advertising in mainland China…Management International Review (2004)Management International Revi…Methodology in Cross-Cultural Consumer Research (1999)Methodology in Cross-Cultural…The influence of culture on advertising effectiveness in China and the USA (1997)The influence of culture on a…‘Holding up Half of the Sky’? A Sociocultural Comparison of Gender‐Role Portrayals in Chinese and US Advertising (1997)‘Holding up Half of the Sky’?…Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions (1996)Matching Advertising Appeals …Reflections of Cultural Values: A Content Analysis of Chinese Magazine Advertisements From 1982 and 1992 (1994)Reflections of Cultural Value…Cross-Cultural Research in Advertising: An Assessment of Methodologies (1994)Cross-Cultural Research in Ad…An Assessment of Theoretical and Methodological Development in International Marketing: 1980-1990 (1993)An Assessment of Theoretical …An Analysis of Significant Contributions to the International Business Literature (1991)An Analysis of Significant Co…Advertising, propaganda, and value change in economic development (1990)Advertising, propaganda, and …Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan (1989)Becoming a Consumer Society: …Trends in Advertising Research: A Look at the Content of Marketing-Oriented Journals from 1976 to 1985 (1988)Trends in Advertising Researc…Most Frequent Contributors to the Finance Literature (1988)Most Frequent Contributors to…A Content Analysis of Chinese Magazine Advertisements (1988)A Content Analysis of Chinese…Content Analysis in Consumer Research (1977)Content Analysis in Consumer …Law and Policy in International Business (1970)Law and Policy in Internation…Culture's Consequences: International Differences in Work-Related Values. (1983)The Practice of Social Research (1989)Exploring Cross-cultural Differences in Attitudes towards Responsible Tourist Behaviour: A Comparison of Korean, British and Australian Tourists (2006)Cross-Cultural Tourist Research: A Meta-Analysis (2012)Empowerment and resident support for tourism in rural Central and Eastern Europe (CEE): the case of Pomerania, Poland (2016)Advances in Consumer Research (2025)Reliability of Content Analysis: The Case of Nominal Scale Coding (1955)The general inquirer: A computer approach to content analysis. (1966)Content Analysis for the Social Sciences and Humanities. (1970)Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation (1994)A Content Analysis of the Content Analysis Literature in Organization Studies: Research Themes, Data Sources, and Methodological Refinements (2007)How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter? (2012)The nature of human values (1973)Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities (1989)Methodological issues in cross‐cultural marketing research (1996)Motivation and Personality (1997)Beyond national culture: implications of cultural dynamics for consumer research (2006)Country of origin effects in developed and emerging markets: Exploring the contrasting roles of materialism and value consciousness (2010)Perceived Quality of Fifty Selected Journals: Academicians and Practitioners (1985)International Business and National Culture: A Literature Review and Research Agenda (2015)Leanness assessment: a literature review (2016)Twenty-five years (1992–2016) of the International Business Review: A bibliometric overview (2019)Krippendorff, Klaus, Content Analysis: An Introduction to its Methodology . Beverly Hills, CA: Sage, 1980. (1980)Assessing the Quality Ranking of theJournal of Advertising, 1986–1997 (1999)Influential Authors and Works of the Public Relations Scholarly Literature: A Network of Recent Research (1999)A review of research methodologies in international business (2006)Content Analysis: An Introduction to Its Methodology (2019)Culture's Consequences: International Differences in Work-Related Values (1981)Cultures and Organizations: Software of the Mind. (1993)An integrative framework for cross‐cultural consumer behavior (2001)Does culture explain acceptance of new products in a country? (2003)The Importance of Trust for Personalized Online Advertising (2015)On the social psychology of the psychological experiment: With particular reference to demand characteristics and their implications. (1962)Experimental and Quasi-Experimental Designs for Research (1963)Translation and content analysis of oral and written materials (1980)Response rates in international mail surveys: Results of a 22-country study (1997)National culture and life insurance consumption (2007)The Structure of Science (1961)THE GLOBALIZATION OF MARKETS (1983)Export Intermediary Firms: A Note on Export Development Research (1998)A Framework for Culture Assessment (1999)International market segmentation: issues and perspectives (2002)Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures (1994)Learning and protection of proprietary assets in strategic alliances: building relational capital (2000)The determinants of Chinese outward foreign direct investment (2007)The Environment and Internal Organization of Multinational Enterprises (1992)Corporate Governance and Institutional Transparency in Emerging Markets (2005)Peremptory Norms in International Law (2008)
this work references cited by second hop

References

  • 2004Management International Review2,650 cited
  • 1977Content Analysis in Consumer Research2,310 cited
  • 1989Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan531 cited
  • 1970Law and Policy in International Business479 cited
  • 1996Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions347 cited
  • 1994Cross-Cultural Research in Advertising: An Assessment of Methodologies206 cited
  • 1993An Assessment of Theoretical and Methodological Development in International Marketing: 1980-1990172 cited
  • 1988Trends in Advertising Research: A Look at the Content of Marketing-Oriented Journals from 1976 to 1985139 cited
  • 1991An Analysis of Significant Contributions to the International Business Literature137 cited
  • 1999Methodology in Cross-Cultural Consumer Research121 cited
  • 1997‘Holding up Half of the Sky’? A Sociocultural Comparison of Gender‐Role Portrayals in Chinese and US Advertising120 cited
  • 1988A Content Analysis of Chinese Magazine Advertisements118 cited
  • 1994Reflections of Cultural Values: A Content Analysis of Chinese Magazine Advertisements From 1982 and 1992116 cited
  • 1997The influence of culture on advertising effectiveness in China and the USA

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

103 cited
  • 1990Advertising, propaganda, and value change in economic development95 cited
  • 1988Most Frequent Contributors to the Finance Literature87 cited
  • Cited by

    No citing works inside the corpus for this window.