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L'ethnomarketing: un élargissement de la recherche en comportement du consommateur à l'ethnologie
16 references·3 citing·41 second hop
L'ethnomarketing: un élargissement de la recherche en comportement du consommateur à l'ethnologie (2009)L'ethnomarketing: un élargissement de la …Ethnography: Step-by-Step (2020)Ethnography: Step-by-StepDoing Visual Ethnography (2007)Doing Visual EthnographyConsumer Culture Theory (CCT): Twenty Years of Research (2005)Consumer Culture Theory (CCT)…Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding (2002)Why Do Brands Cause Trouble? …The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)The Field behind the Screen: …Subcultures of Consumption: An Ethnography of the New Bikers (1995)Subcultures of Consumption: A…Liberatory Postmodernism and the Reenchantment of Consumption (1995)Liberatory Postmodernism and …Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation (1994)Market-Oriented Ethnography: …Analysis and Interpretation of Qualitative Data in Consumer Research (1994)Analysis and Interpretation o…River Magic: Extraordinary Experience and the Extended Service Encounter (1993)River Magic: Extraordinary Ex…Landscapes of Power (1991)Landscapes of PowerThe Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey (1989)The Sacred and the Profane in…Qualitative and Quantitative Methods in Evaluation Research (1981)Qualitative and Quantitative …Sociological Methods: A Sourcebook. (1970)Sociological Methods: A Sourc…Studies in Ethnomethodology. (1968)Studies in Ethnomethodology.Structure and function in primitive society, essays and addresses (1952)Structure and function in pri…Le rôle des imaginaires dans la construction d’un marché innovant : une étude ethnomarketing du marché des nanotechnologies (2017)Le rôle des imaginaires dans …Le luxe ostensif sous-culturel comme processus mimétique créatif: le cas des Sapeurs Parisiens (2015)Le luxe ostensif sous-culture…Shopping in a mall: A typology of four shopping trips (2013)Shopping in a mall: A typolog…Naturalistic inquiry (1985)Using Online Conversations to Study Word-of-Mouth Communication (2004)Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Consumer engagement in a virtual brand community: An exploratory analysis (2011)The Discovery of Grounded Theory (2017)Distinction: A Social Critique of the Judgement of Taste* (2018)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Development of a Scale to Measure Memorable Tourism Experiences (2010)Exploring the essence of memorable tourism experiences (2011)Modernity and Self-Identity: Self and Society in the Late Modern Age (2020)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Brand Community (2001)Corporate Social Responsibility and Marketing: An Integrative Framework (2004)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)Putting the S back in corporate social responsibility: A multilevel theory of social change in organizations (2007)Basics of Qualitative Research (1992)Grounded theory, ethnography and phenomenology (2005)The Interpretation of Cultures (2017)What Is Qualitative Research? An Overview and Guidelines (2024)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Flow: the psychology of optimal experience (1990)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)Possessions and the Extended Self (1988)Evolving to a New Dominant Logic for Marketing (2003)Managing the co-creation of value (2007)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Lessons of Welfare: Policy Design, Political Learning, and Political Action (1999)Qualitative-Quantitative Research Methodology: Exploring the Interactive Continuum (1999)Research with Children (2002)A simplest systematics for the organization of turn-taking for conversation (1974)Culture in Action: Symbols and Strategies (1986)Qualitative research: Methods in the social sciences (2006)Epistemological and Methodological Bases of Naturalistic Inquiry (1983)Sampling hard to reach populations (1997)Case Study As a Research Method (2007)Digital Ethnography (2008)The Visual Dimension in Organizing, Organization, and Organization Research: Core Ideas, Current Developments, and Promising Avenues (2013)Looking at the ‘field’ through a Zoom lens: Methodological reflections on conducting online research during a global pandemic (2021)
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References

  • 1968Studies in Ethnomethodology.12,446 cited
  • 2002The Field behind the Screen: Using Netnography for Marketing Research in Online Communities3,970 cited
  • 2005Consumer Culture Theory (CCT): Twenty Years of Research3,671 cited
  • 1994Analysis and Interpretation of Qualitative Data in Consumer Research2,938 cited
  • 2007Doing Visual Ethnography2,815 cited
  • 1993River Magic: Extraordinary Experience and the Extended Service Encounter2,572 cited
  • 1995Subcultures of Consumption: An Ethnography of the New Bikers2,232 cited
  • 2002Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding1,954 cited
  • 2020Ethnography: Step-by-Step1,921 cited
  • 1970Sociological Methods: A Sourcebook.1,839 cited
  • 1989The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey1,778 cited
  • 1995Liberatory Postmodernism and the Reenchantment of Consumption1,633 cited
  • 1991Landscapes of Power1,041 cited
  • 1994Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation1,027 cited
  • 1981Qualitative and Quantitative Methods in Evaluation Research914 cited

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1952
Structure and function in primitive society, essays and addresses
764 cited

Cited by

  • 2017Le rôle des imaginaires dans la construction d’un marché innovant : une étude ethnomarketing du marché des nanotechnologies12 cited
  • 2013Shopping in a mall: A typology of four shopping trips12 cited
  • 2015Le luxe ostensif sous-culturel comme processus mimétique créatif: le cas des Sapeurs Parisiens12 cited