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Presentation Matters: Comparison of Cognitive Effects of DTC Prescription Drug Advergames, Websites, and Print Ads
16 references·3 citing·49 second hop
Presentation Matters: Comparison of Cognitive Effects of DTC Prescription Drug Advergames, Websites, and Print Ads (2015)Presentation Matters: Comparison of Cogni…The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games (2013)The Gamification of Advertisi…Comparing TV Ads and Advergames Targeting Children: The Impact of Persuasion Knowledge on Behavioral Responses (2013)Comparing TV Ads and Advergam…The Routledge Handbook of Health Communication (2011)The Routledge Handbook of Hea…The Sage handbook of media processes and effects (2010)The Sage handbook of media pr…Introducing the PCMC Model: An Investigative Framework for Young People's Processing of Commercialized Media Content (2010)Introducing the PCMC Model: A…Advergames (2010)AdvergamesEffects of Product Placement in On-Line Games on Brand Memory: A Perspective of the Limited-Capacity Model of Attention (2007)Effects of Product Placement …Using the Limited Capacity Model of Motivated Mediated Message Processing to Design Effective Cancer Communication Messages (2006)Using the Limited Capacity Mo…Separate and joint effects of medium type on consumer responses: a comparison of television, print, and the Internet (2004)Separate and joint effects of…What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness (2002)What is Interactivity and is …An Investigation of Elaboration and Selective Scanning as Mediators of Learning From the Web Versus Print (2002)An Investigation of Elaborati…The Limited Capacity Model of Mediated Message Processing (2000)The Limited Capacity Model of…Does Web Advertising Work? Memory for Print vs. Online Media (1998)Does Web Advertising Work? Me…The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising (1994)The Personal Involvement Inve…The Information Processing of Coordinated Media Campaigns (1989)The Information Processing of…Memory and Attentional Factors in Consumer Choice: Concepts and Research Methods (1982)Memory and Attentional Factor…Gamification in mobile shopping applications: A review in terms of technology acceptance model (2023)Gamification in mobile shoppi…How placement affects brand preferences in advergames: A test of inhibition and facilitation processes during search (2022)How placement affects brand p…How does a brand's psychological distance in an advergame influence brand memory of the consumers? (2021)How does a brand's psychologi…Audience Involvement in Advertising: Four Levels (1984)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Building Brand Image Through Event Sponsorship: The Role of Image Transfer (1999)Examining the impact of gamification on intention of engagement and brand attitude in the marketing context (2017)Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge (2018)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Psychology of Attitudes (1997)Self-Efficacy: An Essential Motive to Learn (2000)Determinants of Perceived Web Site Interactivity (2008)Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction (2014)Investigating the impact of social media advertising features on customer purchase intention (2018)Social Learning Theory. 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A Critical Examination of Two Linked Research Literatures in Relation to Obesity and Food Choice (2006)Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses (2012)Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising (2015)The effects of the standardized instagram disclosure for micro- and meso-influencers (2019)Cognitive Psychology and Information Processing: An Introduction (1979)The media equation: how people treat computers, television, and new media like real people and places (1997)The effects of production pacing and arousing content on the information processing of television messages (1999)The New Videomalaise: Effects of Televised Incivility on Political Trust (2005)Social and Heuristic Approaches to Credibility Evaluation Online (2010)Credibility and trust of information in online environments: The use of cognitive heuristics (2013)Spreading the Virus (2011)Causes, effects, and practicalities of everyday multitasking (2015)The consequences of media multitasking for youth: A review (2015)Defining Media Enjoyment as the Satisfaction of Intrinsic Needs (2010)Explicating Affordances: A Conceptual Framework for Understanding Affordances in Communication Research (2016)Social motivations of live-streaming viewer engagement on Twitch (2018)Message fatigue: Conceptual definition, operationalization, and correlates (2016)Social media and credibility indicators: The effect of influence cues (2016)Association of COVID-19 Misinformation with Face Mask Wearing and Social Distancing in a Nationally Representative US Sample (2020)
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References

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2013
Comparing TV Ads and Advergames Targeting Children: The Impact of Persuasion Knowledge on Behavioral Responses
176 cited
  • 2004Separate and joint effects of medium type on consumer responses: a comparison of television, print, and the Internet174 cited
  • 1998Does Web Advertising Work? Memory for Print vs. Online Media103 cited
  • Cited by

    • 2021How does a brand's psychological distance in an advergame influence brand memory of the consumers?27 cited
    • 2022How placement affects brand preferences in advergames: A test of inhibition and facilitation processes during search19 cited
    • 2023Gamification in mobile shopping applications: A review in terms of technology acceptance model18 cited