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Reaching Insomniacs with Television PSAs: Poor Placement of Important Messages
16 references·1 citing·44 second hop
Reaching Insomniacs with Television PSAs: Poor Placement of Important Messages (2002)Reaching Insomniacs with Television PSAs:…Public communication campaigns (2024)Public communication campaignsThe Handbook of Communication Science (2010)The Handbook of Communication…Avoiding the Boomerang: Testing the Relative Effectiveness of Antidrug Public Service Announcements Before a National Campaign (2002)Avoiding the Boomerang: Testi…Adventures in misplaced marketing (2002)Adventures in misplaced marke…Proceedings of the 2000 conference of the American Academy of Advertising (2000)Proceedings of the 2000 confe…Paid-Versus Donated-Media Strategies for Public Service Announcement Campaigns (1996)Paid-Versus Donated-Media Str…The practice of public relations (1992)The practice of public relati…Public relations research annual (1992)Public relations research ann…Sensation Seeking, Message Sensation Value, and Drug Use as Mediators of PSA Effectiveness (1991)Sensation Seeking, Message Se…The Uses and Efiects of Public Service Advertising (1990)The Uses and Efiects of Publi…Public communication as a strategy for inducing health-promoting behavioral change (1984)Public communication as a str…The evaluation of mass media prevention campaigns (1981)The evaluation of mass media …Problems and Challenges in Social Marketing (1981)Problems and Challenges in So…Behavioral Medicine: Changing- Health Lifestyles (1980)Behavioral Medicine: Changing…Effects of Persuasive Appeals in Public Service Advertising (1974)Effects of Persuasive Appeals…Communicating Drug-Abuse Information Among College Students (1973)Communicating Drug-Abuse Info…Analysis of Public Service Announcements on National Television, 2001–2006 (2009)Analysis of Public Service An…Explorations in Personality (1939)The Handbook of Social Psychology (1969)The nature of human values (1973)The Myth of Massive Media Impact: Savagings and Salvagings (1986)Social Cognitive Theory and Exercise of Control over HIV Infection (1994)Ten considerations for effectively managing the COVID-19 transition (2020)Development of a sensation-seeking scale. (1964)Relationships between global and specified measures of novelty seeking. (1970)Using the Limited Capacity Model of Motivated Mediated Message Processing to Design Effective Cancer Communication Messages (2006)Sensation Seeking and Targeting of Televised Anti-Drug PSAs (2012)A 50-year review of psychological reactance theory: Do not read this article. (2017)Psychological Reactance and Persuasive Health Communication: A Review of the Literature (2019)Understanding Attitudes and Predicting Social Behavior (1980)The role of theory in HIV prevention (2000)Public Health Communication (2002)Lessons Learned from Public Health Mass Media Campaigns: Marketing Health in a Crowded Media World (2004)The Role of Theory in Developing Effective Health Communications (2006)The Boomerang Effect A Synthesis of Findings and a Preliminary Theoretical Framework (2009)Social Marketing: An Approach to Planned Social Change (1971)Social Marketing: An Approach to Planned Social Change (1971)Marketing Communications in Nonbusiness Situations or Why It's So Hard to Sell Brotherhood like Soap (1979)The Role of Marketing Actions with a Social Dimension: Appeals to the Institutional Environment (1999)Marketing Social Marketing in the Social Change Marketplace (2002)Risk Communication for Public Health Emergencies (2007)Sense‐making theory and practice: an overview of user interests in knowledge seeking and use (1998)One size does not fit all: The case for tailoring print materials (1999)A Meta-Analysis of Fear Appeals: Implications for Effective Public Health Campaigns (2000)Tools for Composite Indicators Building (2005)Handbook on Constructing Composite Indicators: Methodology and User Guide (2008)Innovative Citizen Participation and New Democratic Institutions (2020)“Mistakes were made”: Organizations, apologia, and crises of social legitimacy (1995)Public Relations: State of the Field (2004)Internal communication: Definition, parameters, and the future (2012)The Interactive Advertising Model (2000)Interactivity: a concept explication (2002)Determinants of Perceived Web Site Interactivity (2008)Communication Theory as a Field (1999)The Limited Capacity Model of Mediated Message Processing (2000)TAKING STOCK OF NETWORKS AND ORGANIZATIONS: A MULTILEVEL PERSPECTIVE. (2004)STRESS, COPING AND DEVELOPMENT: SOME ISSUES AND SOME QUESTIONS * (1981)Self-efficacy and health (1985)TRANSFER OF TRAINING: A REVIEW AND DIRECTIONS FOR FUTURE RESEARCH (1988)Affect and Persuasion (2000)How activist organizations are using the Internet to build relationships (2001)
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References

  • 2010The Handbook of Communication Science1,296 cited
  • 1980Behavioral Medicine: Changing- Health Lifestyles800 cited
  • 2024Public communication campaigns445 cited
  • 1992The practice of public relations325 cited
  • 1981Problems and Challenges in Social Marketing312 cited
  • 1984Public communication as a strategy for inducing health-promoting behavioral change303 cited
  • 2002Avoiding the Boomerang: Testing the Relative Effectiveness of Antidrug Public Service Announcements Before a National Campaign283 cited
  • 1992Public relations research annual183 cited
  • 1991Sensation Seeking, Message Sensation Value, and Drug Use as Mediators of PSA Effectiveness162 cited
  • 2000Proceedings of the 2000 conference of the American Academy of Advertising66 cited
  • 1990The Uses and Efiects of Public Service Advertising56 cited
  • 1996Paid-Versus Donated-Media Strategies for Public Service Announcement Campaigns44 cited
  • 2002Adventures in misplaced marketing40 cited
  • 1973Communicating Drug-Abuse Information Among College Students37 cited
  • 1981The evaluation of mass media prevention campaigns35 cited

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1974
Effects of Persuasive Appeals in Public Service Advertising
33 cited

Cited by

  • 2009Analysis of Public Service Announcements on National Television, 2001–200616 cited