Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Using a Model's Apparent Ethnicity to Influence Viewer Responses to Print Ads: A Social Identity Theory Perspective

16 references·16 citing·42 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives108,592 cited
1986Psychology of intergroup relations10,626 cited
1996Power analysis and determination of sample size for covariance structure modeling.10,386 cited
1996Structural Equation Modeling: Concepts, Issues, and Applications.6,812 cited
1995Implicit social cognition: Attitudes, self-esteem, and stereotypes.6,677 cited
1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.5,511 cited
1972The attraction paradigm4,369 cited
1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
1992The Multigroup Ethnic Identity Measure3,810 cited
1990Ethnic identity in adolescents and adults: Review of research.3,599 cited
1979In-group bias in the minimal intergroup situation: A cognitive-motivational analysis.3,398 cited
1981Attitudes and Persuasion: Classic and Contemporary Approaches3,368 cited
1995A Tale of Two Theories: A Critical Comparison of Identity Theory with Social Identity Theory2,448 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited

1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited

Cited by

2014Brand tribalism: an anthropological perspective74 cited
2012The Role of Accent Standardness in Message Preference and Recall71 cited
2012Ethnic Identity in Advertising: A Review and Meta-Analysis44 cited
2015The effects of self-monitoring tendency on young adult consumers’ mobile dependency42 cited
2022LGBT-Inclusive Representation in Entertainment Products and Its Market Response: Evidence from Field and Lab33 cited
2015African American Consumers' Evaluations of Ethnically Primed Advertisements29 cited
2021The effects of advertising ethnic cues on brand love, brand attachment and attitude toward the brand25 cited
2021“I’m (Not) Offended by Whom I See!” The Role of Culture and Model Ethnicity in Shaping Consumers’ Responses toward Offensive Nudity Advertising in Asia and Western Europe25 cited
2015Do Ethnic Cues Improve Advertising Effectiveness for Ethnic Consumers?24 cited
2013Deconstructing Subtle Racist Imagery in Television Ads23 cited
2019Is this for our sake or their sake? Cross-cultural effects of message focus in cause-related marketing21 cited
2011Checking the Pulse of Print Media21 cited
2016Brand Loyalty Is Influenced by the Activation of Political Orientations20 cited
2023Ethnicity in advertising and millennials: the role of social identity and social distinctiveness18 cited
2011Do Target and Non-Target Ethnic Group Adolescents Process Advertisements Differently?18 cited
2012The Influence of the Perceived Age of the Model Shown in an Ad on the Effectiveness of Advertising18 cited