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A comparison of the purchasing and consumption behaviour of Slovenian and other Eastern European consumers
10 references·1 citing·38 second hop
A comparison of the purchasing and consumption behaviour of Slovenian and other Eastern European consumers (2001)A comparison of the purchasing and consum…Standardization versus adaptation of international advertising strategies: Towards a framework (1997)Standardization versus adapta…Marketing across cultures (1997)Marketing across culturesThink and Feel Country Clusters: A New Approach to International Advertising Standardization (1996)Think and Feel Country Cluste…Marketing-Mix Standardization: (1996)Marketing-Mix Standardization:Social Psychology Across Cultures: Analysis and Perspectives (1994)Social Psychology Across Cult…Standardization of International Marketing Strategy: Some Research Hypotheses (1989)Standardization of Internatio…Evolution of Global Marketing Strategy : Scale, Scope, and Synergy (1989)Evolution of Global Marketing…BRIDGING NATIONAL AND GLOBAL MARKETING STRATEGIES THROUGH REGIONAL OPERATIONS (1987)BRIDGING NATIONAL AND GLOBAL …THE GLOBALIZATION OF MARKETS (1983)THE GLOBALIZATION OF MARKETSUnderstanding Attitudes and Predicting Social Behavior (1980)Understanding Attitudes and P…Making sense of the market (2007)Making sense of the marketThe Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Culture's Consequences: International Differences in Work-Related Values. (1983)Advertising standardization in multinational corporations (2003)Regionalization vs. globalization in advertising research: Insights from five decades of academic study (2010)Applying the future time perspective scale to advertising research (2014)Transfer of Managers as a Coordination and Control Strategy in Multinational Organizations (1977)How Global Companies Win Out (1982)Linking global market segmentation decisions with strategic positioning options (2005)The Roles of Regional Management Centers (2005)Regional Management as a System (2010)Personal involvement as a determinant of argument-based persuasion. (1981)Global strategy: An organizing framework (1987)Educator Insights: Standardization or Adaptation of the International Marketing Mix: The Role of the Local Subsidiary/Representative (2000)A Model of Advertising Standardization in Multinational Corporations (2001)Conditions influencing headquarters and foreign subsidiary roles in marketing activities and their effects on performance (2003)Country-of-Origin Effects on Product Evaluations (1982)The Influence of Global Marketing Standardization on Performance (1992)Management International Review (2004)Measuring Hofstede's Five Dimensions of Cultural Values at the Individual Level: Development and Validation of CVSCALE (2011)Exporting challenges of SMEs: A review and future research agenda (2017)From Intentions to Actions: A Theory of Planned Behavior (1985)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)The theory of planned behavior (1991)Modernization, Cultural Change, and Democracy (2001)Understanding cultures and implicit leadership theories across the globe: an introduction to project GLOBE (2002)Modernization, cultural change, and democracy the human development sequence (2005)INTERNATIONAL EXPANSION BY NEW VENTURE FIRMS: INTERNATIONAL DIVERSITY, MODE OF MARKET ENTRY, TECHNOLOGICAL LEARNING, AND PERFORMANCE. (2000)Acculturaton to the global consumer culture: Scale development and research paradigm (2006)Service failure recovery: The moderating impact of individual-level cultural value orientation on perceptions of justice (2006)Cross-cultural psychology as a scholarly discipline: On the flowering of culture in behavioral research. (1998)Compliance with a Request in Two Cultures: The Differential Influence of Social Proof and Commitment/Consistency on Collectivists and Individualists (1999)Valuing Freedoms (2002)Global markets: does psychic distance matter? (2005)Adaptation and performance in foreign markets: evidence of systematic under-adaptation (2006)Toward a model of the relationship between internationalization and export performance (2010)Standardization of international marketing strategy by firms from a developing country (1997)Examining determinants of export performance in small open economies (2000)Export Product Strategy Fit and Performance: An Empirical Investigation (2009)
this work references cited by second hop

References

  • 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
  • 1983THE GLOBALIZATION OF MARKETS3,411 cited
  • 1989Standardization of International Marketing Strategy: Some Research Hypotheses949 cited
  • 1997Marketing across cultures603 cited
  • 1994Social Psychology Across Cultures: Analysis and Perspectives447 cited
  • 1989Evolution of Global Marketing Strategy : Scale, Scope, and Synergy269 cited
  • 1996Marketing-Mix Standardization:174 cited
  • 1997Standardization versus adaptation of international advertising strategies: Towards a framework139 cited
  • 1987BRIDGING NATIONAL AND GLOBAL MARKETING STRATEGIES THROUGH REGIONAL OPERATIONS84 cited
  • 1996Think and Feel Country Clusters: A New Approach to International Advertising Standardization55 cited

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  • 2007Making sense of the market28 cited

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