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Applications of functional magnetic resonance imaging for market research
14 references·16 citing·52 second hop
Applications of functional magnetic resonance imaging for market research (2007)Applications of functional magnetic reson…A current overview of consumer neuroscience (2008)A current overview of consume…A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments (2006)A Functional Magnetic Resonan…The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands (2005)The Ties That Bind: Measuring…Neuroeconomics: How Neuroscience Can Inform Economics (2005)Neuroeconomics: How Neuroscie…NeuroEconomics: An overview from an economic perspective (2005)NeuroEconomics: An overview f…Evidence for a neural correlate of a framing effect: Bias-specific activity in the ventromedial prefrontal cortex during credibility judgments (2005)Evidence for a neural correla…The somatic marker hypothesis: A neural theory of economic decision (2004)The somatic marker hypothesis…Neuroeconomics: The Consilience of Brain and Decision (2004)Neuroeconomics: The Consilien…Neuroeconomics (2004)NeuroeconomicsNeural Correlates of Behavioral Preference for Culturally Familiar Drinks (2004)Neural Correlates of Behavior…AROUSAL, MEMORY, AND IMPRESSION-FORMATION EFFECTS OF ANIMATION SPEED IN WEB ADVERTISING (2004)AROUSAL, MEMORY, AND IMPRESSI…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…The Role of Emotions in Marketing (1999)The Role of Emotions in Marke…Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)Assessing the Role of Emotion…Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research (2020)Picking Your Brains: Where an…Emotions in Tourism: Theoretical Designs, Measurements, Analytics, and Interpretations (2020)Emotions in Tourism: Theoreti…A neurophysiological exploration of the dynamic nature of emotions during the customer experience (2020)A neurophysiological explorat…What can neuroscience offer marketing research? (2019)What can neuroscience offer m…Neuroscience in service research: an overview and discussion of its possibilities (2019)Neuroscience in service resea…Welcome to the jungle! The neuromarketing literature through the eyes of a newcomer (2018)Welcome to the jungle! 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An fMRI‐study on neural correlates of attractive packaging (2008)What they see is what they ge…Marketing services more effectively with neuromarketing research: a look into the future (2008)Marketing services more effec…Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)Reputation for Product Innovation: Its Impact on Consumers (2010)Consumer behaviour in tourism: Concepts, influences and opportunities (2013)Demystifying neuromarketing (2018)The Principles of Psychology (1891)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)A circumplex model of affect. (1980)The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption (2000)Customer engagement: the construct, antecedents, and consequences (2016)Understanding Customer Experience Throughout the Customer Journey (2016)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective (2012)Prospect Theory: An Analysis of Decision under Risk (1979)Judgment under Uncertainty (1982)Getting to Know You: Reputation and Trust in a Two-Person Economic Exchange (2005)Neural Responses to Taxation and Voluntary Giving Reveal Motives for Charitable Donations (2007)Oxytocin Shapes the Neural Circuitry of Trust and Trust Adaptation in Humans (2008)Theory of games and economic behavior (2019)Patterns of Attachment: A Psychological Study of the Strange Situation (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)The Commitment-Trust Theory of Relationship Marketing (1994)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Customer Engagement (2011)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Some antecedents and outcomes of brand love (2006)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Possessions and the Extended Self (1988)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Neuromarketing: a layman's look at neuroscience and its potential application to marketing practice (2007)Gaming with Mr. Slot or Gaming the Slot Machine? 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References

  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 1999The Role of Emotions in Marketing3,295 cited
  • 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,713 cited
  • 2005Neuroeconomics: How Neuroscience Can Inform Economics2,163 cited
  • 2004The somatic marker hypothesis: A neural theory of economic decision1,984 cited
  • 1987Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising1,636 cited
  • 2004Neural Correlates of Behavioral Preference for Culturally Familiar Drinks1,353 cited
  • 2004Neuroeconomics: The Consilience of Brain and Decision732 cited
  • 2008A current overview of consumer neuroscience344 cited
  • 2006A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments303 cited
  • 2005NeuroEconomics: An overview from an economic perspective287 cited
  • 2004AROUSAL, MEMORY, AND IMPRESSION-FORMATION EFFECTS OF ANIMATION SPEED IN WEB ADVERTISING251 cited
  • 2004Neuroeconomics158 cited
  • 2005Evidence for a neural correlate of a framing effect: Bias-specific activity in the ventromedial prefrontal cortex during credibility judgments116 cited

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Cited by

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  • 2008What they see is what they get? An fMRI‐study on neural correlates of attractive packaging144 cited
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  • 2017Revitalizing relationship marketing106 cited
  • 2017The neuropsychology of consumer behavior and marketing104 cited
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  • 2019What can neuroscience offer marketing research?74 cited
  • 2016Nanomarketing: A New Frontier for Neuromarketing71 cited
  • 2020A neurophysiological exploration of the dynamic nature of emotions during the customer experience68 cited
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