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Assessing Brand Equity Through Add-on Sales
16 references·0 citing·48 second hopsampled
Assessing Brand Equity Through Add-on Sales (2013)Assessing Brand Equity Through Add-on Sal…Brands Matter: An Empirical Demonstration of the Creation of Shareholder Value Through Branding (2006)Brands Matter: An Empirical D…Brands and Branding: Research Findings and Future Priorities (2006)Brands and Branding: Research…When Good Brands Do Bad (2004)When Good Brands Do BadValuing Customers (2004)Valuing CustomersNew Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry (2004)New Products, Sales Promotion…The marketing advantages of strong brands (2003)The marketing advantages of s…Revenue Premium as an Outcome Measure of Brand Equity (2003)Revenue Premium as an Outcome…The Role of Marketing (1999)The Role of MarketingBrand Values and Capital Market Valuation (1998)Brand Values and Capital Mark…Value-relevance of nonfinancial information: The wireless communications industry (1996)Value-relevance of nonfinanci…Stock Market Reactions to Brand Extension Announcements: The Effects of Brand Attitude and Familiarity (1995)Stock Market Reactions to Bra…The Financial Information Content of Perceived Quality (1994)The Financial Information Con…The Measurement and Determinants of Brand Equity: A Financial Approach (1993)The Measurement and Determina…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency (1991)Evaluation of Brand Extension…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…An Empirical Evaluation of Accounting Income Numbers (1968)The Cross-Section of Expected Stock Returns (1992)Earnings, Book Values, and Dividends in Equity Valuation* (1995)Capital markets research in accounting (2001)Earnings conference calls and stock returns: The incremental informativeness of textual tone (2011)Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence (1987)An Interim Report on Measuring Product Development Success and Failure (1993)Tacit knowledge transfer and firm innovation capability (2003)Corporate Social Responsibility and Marketing: An Integrative Framework (2004)Research on Innovation: A Review and Agenda for Marketing Science (2006)Strategic Management Journal (2016)The psychology of interpersonal relations. 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Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes (1998)Dimensions of Brand Personality (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Managing Brands in the Social Media Environment (2013)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Managing Brand Equity (1991)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment (2008)The evolving brand logic: a service-dominant logic perspective (2009)Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)Possessions and the Extended Self (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products (2007)Exploring customer brand engagement: definition and themes (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Principles of Corporate Finance. (1981)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)Customer Engagement as a New Perspective in Customer Management (2010)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Innovation diffusion and new product growth models: A critical review and research directions (2010)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
  • 2004When Good Brands Do Bad1,552 cited
  • 1993The Measurement and Determinants of Brand Equity: A Financial Approach1,502 cited
  • 1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
  • 1996Value-relevance of nonfinancial information: The wireless communications industry1,303 cited
  • 2003Revenue Premium as an Outcome Measure of Brand Equity1,006 cited
  • 2004Valuing Customers848 cited
  • 1999The Role of Marketing831 cited
  • 1994The Financial Information Content of Perceived Quality789 cited
  • 2003The marketing advantages of strong brands608 cited
  • 2004New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry606 cited
  • 1998Brand Values and Capital Market Valuation541 cited
  • 2006Brands Matter: An Empirical Demonstration of the Creation of Shareholder Value Through Branding520 cited

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1995
Stock Market Reactions to Brand Extension Announcements: The Effects of Brand Attitude and Familiarity
516 cited

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