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Exogenous and Endogenous Antecedents of Online Shopping in a Multichannel Environment

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References

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2003E-LOYALTY: YOUR SECRET WEAPON ON THE WEB

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2,084 cited

2018The Concept of Fit in Strategy Research: Towards Verbal and Statistical Correspondence2,041 cited

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2008Testing media richness theory to explain consumers' intentions of buying online29 cited
2009The Moderating Role of Cognitive Fit in Consumer Channel Preference22 cited
2010Customers on the web are not all created equal: the moderating role of internet shopping experience17 cited
2012What Drives Cyber Shop Brand Equity? An Empirical Evaluation of Online Shopping System Benefit with Brand Experience16 cited
2010The Impact of Age on Electronic Commerce Participation15 cited
2013Multi-channel management: an exploratory study of current practices15 cited