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The Role of Issue Valence and Issue Capability in Determining Effort Investment

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References

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1995Organizational Market Information Processes: Cultural Antecedents and New Product Outcomes1,021 cited
1991Marketing in an Information-Intensive Environment: Strategic Implications of Knowledge as an Asset990 cited
1994How Believing in Ourselves Increases Risk Taking: Perceived Self-Efficacy and Opportunity Recognition975 cited

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1988Discerning Threats and Opportunities962 cited

1994Managerial Representations of Competitive Advantage735 cited

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