THE RELATION BETWEEN BEHAVIORAL INTENTIONS AND BELIEFS: A PROBABILISTIC MODEL

James J. Jaccard · G. William King

42 citations0/0 files storedHuman Communication Research

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Behavioral Health and Interventions Decision-Making and Behavioral Economics Social and Intergroup Psychology

Abstract

Based on mathematical probability theory, a model of the relationship between beliefs and behavioral intention was proposed and tested. In Experiment 1, subjects indicated their beliefs about the consequences of smoking cigarettes as well as their intention to smoke cigarettes. When combined according to the proposed model the average correlation between predicted and obtained behavioral intention was .78 (p<.01). In Experiment 2, implications of the model for changing behavioral intentions were examined. Subjects were presented a hypothetical election campaign between two candidates. Intentions to vote for a given candidate were measured prior to and after presentation of information about some of the candidates’ political views. Using the proposed model of intention, the predicted and observed changes in voting intentions were correlated .72 (p<.01). Implications of the model for theories of social behavior and persuasion were discussed.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 42 citations exist upstream.

References

1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1968Personality and Assessment 1969Attitudes versus Actions: The Relationship of Verbal and Overt Behavioral Responses to Attitude Objects 1968Readings in Attitude Theory and Measurement 1971Comparison of Bayesian and regression approaches to the study of information processing in judgment 1963An Investigation of the Relationships between Beliefs about an Object and the Attitude toward that Object 1956Cognitive structure and attitudinal affect.1967Man as an intuitive statistician.

Cited by

2002Cognition in persuasion: An analysis of information processing in response to persuasive communications 2014Measuring the Mediating Role of Dining Experience Attributes on Customer Satisfaction and Its Impact on Behavioral Intentions of Casual Dining Restaurant in Jakarta 2019The effect of service quality on foreign participants’ satisfaction and behavioral intention with the 2016 Shanghai International Marathon 2008Should I stay or should I go? A comparison study of intention to leave among public child welfare systems with high and low turnover rates.

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.