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• 2007Consumers' attitudes regarding non-deceptive counterfeit brands in the UK and China209 cited
• 2008An investigation of determinants of counterfeit purchase consideration208 cited
• 2002Understanding consumer demand for non-deceptive pirated brands197 cited
• 2013Understanding consumers' responses toward social media advertising and purchase intention toward luxury products195 cited
• 2009Consumers' willingness to knowingly purchase counterfeit products134 cited
• 2006Buyers' perceptions of pirated products in China129 cited
• 2009Targeting buyers of counterfeits of luxury brands: A study on attitudes of Singaporean consumers122 cited
• 2008A cross‐national examination of consumer perceived risk in the context of non‐deceptive counterfeit brands110 cited
• 2009Consumer concern, knowledge and attitude towards counterfeit apparel products105 cited
• 2001Profiling brand‐piracy‐prone consumers: an exploratory study in Hong Kong’s clothing industry102 cited
• 2006Purchase Intent for Fashion Counterfeit Products: Ethical Ideologies, Ethical Judgments, and Perceived Risks94 cited
• 2001The Nightmare of International Product Piracy92 cited
• 2012Luxury consumption in the trade-off between genuine and counterfeit goods: What are the consumers’ underlying motives and value-based drivers?85 cited