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Towards a globalized communications strategy: perceptions from New Zealand
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Towards a globalized communications strategy: perceptions from New Zealand (2002)Towards a globalized communications strat…Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (2002)Advertising, Promotion and Su…Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity (2000)Building brands or bolstering…Revisiting Marketing's Lawlike Generalizations (1999)Revisiting Marketing's Lawlik…A Multi-Country Comparison of the Drive for IMC (1999)A Multi-Country Comparison of…The internet and international marketing: Is there a fit? 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References

  • 2002Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications620 cited
  • 1997Editorial: Issues and Opportunities in New Product Development: An Introduction to the Special Issue335 cited
  • 1999Revisiting Marketing's Lawlike Generalizations285 cited
  • 1998Global Marketing Management252 cited
  • 1999A Multi-Country Comparison of the Drive for IMC209 cited
  • 1988A SERVICES MARKETING MANAGEMENT MODEL: INTEGRATING INTERNAL AND EXTERNAL MARKETING FUNCTIONS151 cited
  • 1998The internet and international marketing: Is there a fit?134 cited
  • 1998Marketing Communications: Principles and Practice123 cited
  • 1988Gray Markets and the Legal Status of Parallel Importation115 cited
  • 1998The Impact of Psychic Distance on the Internationalisation of the Australian Firm90 cited
  • 1997Marketing Management: A Strategic Approach with a Global Orientation88 cited
  • 1996Responding to the challenges of global markets: Change, complexity, competition and conscience50 cited
  • 1997Globalisation of marketing communication?49 cited
  • 2000Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity32 cited
  • 1998A Supplemental Distribution Channel?: The Case of U.S. Parallel Export Channels

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24 cited
  • 1997Strategic Responses to Parallel Importing14 cited
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