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Choice Set Heterogeneity and the Role of Advertising: An Analysis with Micro and Macro Data
16 references·3 citing·44 second hop
Choice Set Heterogeneity and the Role of Advertising: An Analysis with Micro and Macro Data (2010)Choice Set Heterogeneity and the Role of …The economic analysis of advertising (2005)The economic analysis of adve…Mergers with Differentiated Products: The Case of the Ready-to-Eat Cereal Industry (2000)Mergers with Differentiated P…Automobile Prices in Market Equilibrium (1995)Automobile Prices in Market E…Estimating Discrete-Choice Models of Product Differentiation (1994)Estimating Discrete-Choice Mo…A Simple Theory of Advertising as a Good or Bad (1993)A Simple Theory of Advertisin…Sunk costs and market structure (1992)Sunk costs and market structu…Sunk Costs and Market Structure (1991)Sunk Costs and Market Structu…Development and Testing of a Model of Consideration Set Composition (1991)Development and Testing of a …Consideration set influences on consumer decision-making and choice: Issues, models, and suggestions (1991)Consideration set influences …Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations (1990)Recall and Consumer Considera…An Evaluation Cost Model of Consideration Sets (1990)An Evaluation Cost Model of C…An Examination of Consumer Decision Making for a Common Repeat Purchase Product (1984)An Examination of Consumer De…A Logit Model of Brand Choice Calibrated on Scanner Data (1983)A Logit Model of Brand Choice…The structure of random utility models (1977)The structure of random utili…Equilibrium Distributions of Sales and Advertising Prices (1977)Equilibrium Distributions of …The Economics of Information (1976)The Economics of InformationHeterogeneous choice sets and preferences (2020)Heterogeneous choice sets and…The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment (2016)The Role of Paid, Earned, and…Advertising Spillovers: Field-Experiment Evidence and Implications for Returns from Advertising (2014)Advertising Spillovers: Field…Conditional logit analysis of qualitative choice behavior (1972)Simulation and the Asymptotics of Optimization Estimators (1989)Discrete Choice Methods with Simulation (2001)Simulation and the Monte Carlo Method (2016)Text-Based Network Industries and Endogenous Product Differentiation (2016)Individual Choice Behavior (1962)Elimination by aspects: A theory of choice. 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References

  • 1995Automobile Prices in Market Equilibrium4,939 cited
  • 1976The Economics of Information3,287 cited
  • 1994Estimating Discrete-Choice Models of Product Differentiation2,945 cited
  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data1,806 cited
  • 1977The structure of random utility models1,732 cited
  • 1977Equilibrium Distributions of Sales and Advertising Prices1,034 cited
  • 1990An Evaluation Cost Model of Consideration Sets1,026 cited
  • 1991Sunk Costs and Market Structure1,019 cited
  • 1990Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations926 cited
  • 1984An Examination of Consumer Decision Making for a Common Repeat Purchase Product776 cited
  • 1992Sunk costs and market structure747 cited
  • 2000Mergers with Differentiated Products: The Case of the Ready-to-Eat Cereal Industry744 cited
  • 1993A Simple Theory of Advertising as a Good or Bad731 cited
  • 1991Development and Testing of a Model of Consideration Set Composition683 cited
  • 2005The economic analysis of advertising677 cited
  • 1991Consideration set influences on consumer decision-making and choice: Issues, models, and suggestions

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572 cited

Cited by

  • 2016The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment169 cited
  • 2014Advertising Spillovers: Field-Experiment Evidence and Implications for Returns from Advertising18 cited
  • 2020Heterogeneous choice sets and preferences2 cited