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Not all CEOs are Created Equal as Advertising Spokespersons: Evaluating the Effective CEO Spokesperson

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2015Human Branding in Political Marketing: Applying Contemporary Branding Thought to Political Parties and Their Leaders

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137 cited

2003Celebrity Images in Magazine Advertisements: An Application of the Visual Rhetoric Model55 cited

2016Do CEO Activists Make a Difference? Evidence from a Field Experiment35 cited

2020The role of endorsers in bringing defunct brands back to life: theory and evidence33 cited

2020When brands use CEOs and employees as spokespersons32 cited

2013Magazine Advertising: Factors Influencing the Effectiveness of Celebrity Advertising25 cited

2018The Use of Different Endorser Types in Advertising: A Content Analysis of Magazine Advertisements19 cited

2005Celebrity versus Company President as Endorsers of High Risk Products for Elderly Consumers18 cited

2018The Relative Effectiveness Of Endorsers14 cited

2019Measuring Celebrity Equity: Unearthing the Consumer Knowledge Structure Associations12 cited

2024An Integrated Framework for Exploring the Impact of Leadership Communication on Employee Trust During Disruptive Crisis Times10 cited