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Marketing as auto‐communication

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References

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2000Marketing management: analysis. planning. implementation and control6,649 cited
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1986Images of Organization5,657 cited
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1992The Tree of Knowledge: The Biological Roots of Human Understanding3,263 cited
1941Human Nature and the Social Order3,149 cited
1974Communication of Innovations: A Cross-Cultural Approach.2,792 cited
1989Organizational Culture and Marketing: Defining the Research Agenda1,802 cited
1969Broadening the Concept of Marketing1,762 cited
1981Information in Organizations as Signal and Symbol1,723 cited

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Cited by

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2005Corporate Services Brands: The Intellectual and Emotional Engagement of Employees72 cited
2009Public Relations and the Strategic Use of Transparency: Consistency, Hypocrisy, and Corporate Change62 cited
2006Corporate moral branding: limits to aligning employees61 cited
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2019Bridging diversity management and CSR in online external communication40 cited
2005Infused with news value: Management, managerial knowledge and the institutionalization of business news39 cited
2013Brand mascots as organisational totems38 cited
2020Voicing the organization on Instagram: Towards a performative understanding of employee voice28 cited
2022Determinants of successful entrepreneurship in a developing nation: Empirical evaluation using an ordered logit model19 cited