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ArticleDeconstructing the brand nomological network

Walter Wymer2012

Article2012

Deconstructing the brand nomological network

35 citations·0/0 files stored·International Review on Public and Nonprofit Marketing

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

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References

1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1991Managing brand equity : capitalizing on the value of a brand name.1998Functional relations among constructs in the same content domain at different levels of analysis: A typology of composition models.1992Managing Brand Equity: Capitalizing on the Value of a Brand Name 1969Broadening the Concept of Marketing 1993The Measurement and Determinants of Brand Equity: A Financial Approach 1995Brand Equity, Brand Preference, and Purchase Intent 2005How brands become icons: the principles of cultural branding

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Year2012

Typearticle

Published2012-09-17

VenueInternational Review on Public and Nonprofit Marketing

ISSN-L1865-1984

Languageen

Citations35

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/s12208-012-0091-3

openalex_workW2011060133

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2016A taxonomy of prestige-seeking university students: strategic insights for higher education

2017Brand authenticity, its conceptualization, and its relevance to nonprofit marketing

2019Familiarity and format: cause-related marketing promotions in international markets