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Deconstructing the brand nomological network
16 references·9 citing·40 second hop
Deconstructing the brand nomological network (2012)Deconstructing the brand nomological netw…The role of satisfaction and website usability in developing customer loyalty and positive word‐of‐mouth in the e‐banking services (2008)The role of satisfaction and …How brands become icons: the principles of cultural branding (2005)How brands become icons: the …The effect of consumer‐based brand equity on firms’ financial performance (2003)The effect of consumer‐based …Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications (2002)Market Orientation and Altern…Branding the nation — the historical context (2002)Branding the nation — the his…Brand Orientation: A Mindset for Building Brands into Strategic Resources (1999)Brand Orientation: A Mindset …Measuring Market Orientation: Generalization and Synthesis (1998)Measuring Market Orientation:…Functional relations among constructs in the same content domain at different levels of analysis: A typology of composition models. (1998)Functional relations among co…Defining A "Brand": Beyond The Literature With Experts' Interpretations (1998)Defining A "Brand": Beyond Th…Brand Equity, Brand Preference, and Purchase Intent (1995)Brand Equity, Brand Preferenc…The Measurement and Determinants of Brand Equity: A Financial Approach (1993)The Measurement and Determina…Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)Managing Brand Equity: Capita…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…MANAGING BRAND EQUITY (1989)MANAGING BRAND EQUITYBroadening the Concept of Marketing (1969)Broadening the Concept of Mar…Knowledge spillovers between R&D-driven incumbents and start-ups in open innovation: a systematic review and nomological network (2024)Knowledge spillovers between …Providing a model for brand strength in banking industry using yazd city banks (2020)Providing a model for brand s…Familiarity and format: cause-related marketing promotions in international markets (2019)Familiarity and format: cause…Exploring brand strength's nomological net and its dimensional dynamics (2019)Exploring brand strength's no…Brand Authenticity’s Influence on Charity Support Intentions (2018)Brand Authenticity’s Influenc…Brand authenticity, its conceptualization, and its relevance to nonprofit marketing (2017)Brand authenticity, its conce…Linking prestige perception with consumption experience, loyalty, and WOM (2016)Linking prestige perception w…A taxonomy of prestige-seeking university students: strategic insights for higher education (2016)A taxonomy of prestige-seekin…Diagnosing service brand strength: customer-dominant brand relationship mapping (2013)Diagnosing service brand stre…EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Management ownership and market valuation (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Does the Market Value Environmental Performance? 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References

  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 1998Functional relations among constructs in the same content domain at different levels of analysis: A typology of composition models.2,978 cited
  • 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,449 cited
  • 1969Broadening the Concept of Marketing1,762 cited
  • 1993The Measurement and Determinants of Brand Equity: A Financial Approach1,502 cited
  • 1995Brand Equity, Brand Preference, and Purchase Intent1,346 cited
  • 2005How brands become icons: the principles of cultural branding1,287 cited
  • 1989MANAGING BRAND EQUITY1,150 cited
  • 2002Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications1,046 cited
  • 1998Measuring Market Orientation: Generalization and Synthesis721 cited
  • 1998Defining A "Brand": Beyond The Literature With Experts' Interpretations622 cited
  • 1999Brand Orientation: A Mindset for Building Brands into Strategic Resources590 cited
  • 2003The effect of consumer‐based brand equity on firms’ financial performance506 cited
  • 2008

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The role of satisfaction and website usability in developing customer loyalty and positive word‐of‐mouth in the e‐banking services
482 cited
  • 2002Branding the nation — the historical context435 cited
  • Cited by

    • 2024Knowledge spillovers between R&D-driven incumbents and start-ups in open innovation: a systematic review and nomological network34 cited
    • 2016Linking prestige perception with consumption experience, loyalty, and WOM27 cited
    • 2013Diagnosing service brand strength: customer-dominant brand relationship mapping26 cited
    • 2018Brand Authenticity’s Influence on Charity Support Intentions24 cited
    • 2019Exploring brand strength's nomological net and its dimensional dynamics24 cited
    • 2016A taxonomy of prestige-seeking university students: strategic insights for higher education22 cited
    • 2017Brand authenticity, its conceptualization, and its relevance to nonprofit marketing20 cited
    • 2019Familiarity and format: cause-related marketing promotions in international markets19 cited
    • 2020Providing a model for brand strength in banking industry using yazd city banks10 cited