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Direct response advertising in the US and European markets: a content analysis of fashion products
11 references·0 citing·38 second hop
Direct response advertising in the US and European markets: a content analysis of fashion products (1998)Direct response advertising in the US and…Advertising practices for self‐image projective products in the New Europe: a print advertising content analysis (1993)Advertising practices for sel…Direct response versus image advertising (1992)Direct response versus image …Cultural Themes in Brazilian and U.S. Auto Ads: A Cross-Cultural Comparison (1990)Cultural Themes in Brazilian …Cross-Cultural Advertising (1989)Cross-Cultural AdvertisingA Content Analysis of Chinese Magazine Advertisements (1988)A Content Analysis of Chinese…Reflections of Culture: An Analysis of Japanese and American Advertising Appeals (1987)Reflections of Culture: An An…EMERGING POSITIONING STRATEGIES IN GLOBAL MARKETING (1987)EMERGING POSITIONING STRATEGI…Retail Management: A Strategic Approach (1979)Retail Management: A Strategi…Content Analysis in Consumer Research (1977)Content Analysis in Consumer …Effect of National Identity on Multinational Promotional Strategy in Europe (1976)Effect of National Identity o…Advertising: Its Role in Modern Marketing (1970)Advertising: Its Role in Mode…Reliability of Content Analysis: The Case of Nominal Scale Coding (1955)The general inquirer: A computer approach to content analysis. (1966)Content Analysis for the Social Sciences and Humanities. (1970)Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation (1994)A Content Analysis of the Content Analysis Literature in Organization Studies: Research Themes, Data Sources, and Methodological Refinements (2007)How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter? (2012)Consumer behavior and marketing action (1981)Reflections of Cultural Values: A Content Analysis of Chinese Magazine Advertisements From 1982 and 1992 (1994)Cultural Values in Advertisements to the Chinese X-Generation--Promoting Modernity and Individualism (2003)Humor and cultural values in print advertising: a cross‐cultural study (2011)Advances in Consumer Research (2025)THE GLOBALIZATION OF MARKETS (1983)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)A cross-national assessment of the values of Latin America managers: contrasting hues or shades of gray? (2003)Web Site Adaptation: A Cross-Cultural Comparison of U.S. and Mexican Web Sites (2006)The Danger of "Local" International Advertising (1967)Cultural differences and inferences about psychological processes. (1971)Customizing global marketing (1986)Marketing Management Bases for International Market Segmentation: An Alternate Look at the Standardization/Customization Debate (1993)Standardization versus Customization in International Marketing: An Investigation Using Bridging Conjoint Analysis (1995)Standardization versus adaptation of international advertising strategies: Towards a framework (1997)An Assessment of the Mall Intercept as a Data Collection Method (1985)A REVIEW OF METHODS FOR MEASURING WILLINGNESS-TO-PAY (2006)Role of electronic trust in online retailing (2007)Who Standardizes Advertising more Frequently, and Why Do They Do So? A Comparison of U.S. and Japanese Subsidiaries’ Advertising Practices in the European Union (2006)Cross-Cultural Differences in Ad Likeability and Ad Element Likeability: The Case of Benetton (2009)An Exploratory Study of the Relationships between Advertising Appeals, Spending Tendency, Perceived Social Status and Materialism on Perfume Purchasing Behavior (2011)“Glocalization” of business activities: a “glocal strategy” approach (2001)Understanding the new bases for global market segmentation (2003)Understanding online product ratings: A customer satisfaction model (2015)Brand recall and brand preference at sponsored golf and tennis tournaments (1999)Managers' Mobility and Market Interface: The Effect of Managers' Career Mobility on the Dissolution of Market Ties (2004)The Influence of Advertising on Consumer Brand Preference (2005)International Advertising Standardization: What do the Multinationals Actually Standardize? (1994)Adaptation and Performance in Foreign Markets: Evidence of Systematic Under-Adaptation (2006)Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis (1993)Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries (1996)Measuring Culture Outside the Head: A Meta-Analysis of Individualism—Collectivism in Cultural Products (2008)
this work references cited by second hop

References

  • 1977Content Analysis in Consumer Research2,310 cited
  • 1979Retail Management: A Strategic Approach567 cited
  • 1987Reflections of Culture: An Analysis of Japanese and American Advertising Appeals380 cited
  • 1970Advertising: Its Role in Modern Marketing177 cited
  • 1990Cultural Themes in Brazilian and U.S. Auto Ads: A Cross-Cultural Comparison127 cited
  • 1988A Content Analysis of Chinese Magazine Advertisements118 cited
  • 1976Effect of National Identity on Multinational Promotional Strategy in Europe113 cited
  • 1989Cross-Cultural Advertising102 cited
  • 1987EMERGING POSITIONING STRATEGIES IN GLOBAL MARKETING83 cited
  • 1993Advertising practices for self‐image projective products in the New Europe: a print advertising content analysis35 cited
  • 1992Direct response versus image advertising18 cited

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